Characteristics of Content Marketing
Posted: Sat Feb 22, 2025 9:52 am
The focus of Content Marketing is on generating relevance through information.
Their most important resource is, in general, the blog , in which different types of content are produced to attract organic traffic, that is, without the need for direct capital investment to achieve it.
Content production revolves around the choice of keywords , terms used by users to perform searches on Google and other search engines. The study and correct application of these terms in the content is the main key to SEO.
This, in turn, represents the techniques applied in the blog architecture and in the content structure to achieve indexing of the page in search engines and allow algorithms to identify and classify it according to its level of relevance.
SEO is divided into two types:
On-page SEO : These are optimizations applied within the page and content, such as titles, URLs, meta-descriptions, design, among others.
Off-page SEO : These are actions outside the internal environment of the page that help optimize its positioning, such as external links on other pages, mentions and disclosures of the content.
The costs involved in this process are much lower than in other strategies, since much of the focus is on producing content, gaining traffic and leads organically and permanently.
That is, if a Marketing company produces content namibia mobile database that ranks first on Google for the keyword " Digital Marketing ", its efforts will be directed at keeping it at the top for as long as possible.
If you succeed, the page of this content will be consolidated as an inexhaustible source of new open doors for sales, since users arrive at the blog through it and while browsing may be interested in leaving their personal data. This possibility can be realized from:
subscription forms in a newsletter;
Landing Pages for offering free e-books;
Push Notification Bars;
inter alia.
From the moment the user provides his or her data in one of these spaces, he or she becomes a contact opportunity. And all of his or her interactions with the blog after having accessed it for the first time can be monitored and used in conversion strategies.
But this does not mean that it is not possible to measure its return, after all, this type of strategy also requires some kind of investment.
Their most important resource is, in general, the blog , in which different types of content are produced to attract organic traffic, that is, without the need for direct capital investment to achieve it.
Content production revolves around the choice of keywords , terms used by users to perform searches on Google and other search engines. The study and correct application of these terms in the content is the main key to SEO.
This, in turn, represents the techniques applied in the blog architecture and in the content structure to achieve indexing of the page in search engines and allow algorithms to identify and classify it according to its level of relevance.
SEO is divided into two types:
On-page SEO : These are optimizations applied within the page and content, such as titles, URLs, meta-descriptions, design, among others.
Off-page SEO : These are actions outside the internal environment of the page that help optimize its positioning, such as external links on other pages, mentions and disclosures of the content.
The costs involved in this process are much lower than in other strategies, since much of the focus is on producing content, gaining traffic and leads organically and permanently.
That is, if a Marketing company produces content namibia mobile database that ranks first on Google for the keyword " Digital Marketing ", its efforts will be directed at keeping it at the top for as long as possible.
If you succeed, the page of this content will be consolidated as an inexhaustible source of new open doors for sales, since users arrive at the blog through it and while browsing may be interested in leaving their personal data. This possibility can be realized from:
subscription forms in a newsletter;
Landing Pages for offering free e-books;
Push Notification Bars;
inter alia.
From the moment the user provides his or her data in one of these spaces, he or she becomes a contact opportunity. And all of his or her interactions with the blog after having accessed it for the first time can be monitored and used in conversion strategies.
But this does not mean that it is not possible to measure its return, after all, this type of strategy also requires some kind of investment.