Native Advertising Formats
Posted: Sat Feb 22, 2025 6:29 am
Now that it is clear what native advertising is, let's move on to talk about the formats that can be exploited on the web thanks to this strategy:
In-feed : specifically, it concerns sponsored articles present within websites and social advertising. It is easy to find an in-feed format in the sections dedicated to news on Facebook , Twitter, Instagram or LinkedIn ;
Sponsored ads : very common on search engine pages. Sponsored ads on Google Search are particularly popular, appearing above organic results;
In-ad : real “advertising sri lanka cell phone number list containers”, but placed outside the flow of editorial content and which deal with topics/products/services in line with the context;
Recommendation widgets : advertising links placed at the end of articles, which suggest similar or closely related content to the topic being discussed;
Sponsored Listings : Product listings from companies presented on sites without editorial content, linked to company landing pages. These lists are designed to integrate with the browsing experience;
Custom : these refer to all those forms of native advertising that do not fall into the previous formats. An excellent example is the “ Brand Studio ” of the New York Times, which produces advertising articles in line with the editorial tone of the newspaper.
Native advertising formats stand out for their ability to integrate harmoniously into the contexts in which they are displayed , making advertising less invasive and more engaging for the user.
Yes, the topic is becoming more and more juicy and complex. Probably to better understand the effectiveness of native advertising it is necessary to resort to some practical examples.
In-feed : specifically, it concerns sponsored articles present within websites and social advertising. It is easy to find an in-feed format in the sections dedicated to news on Facebook , Twitter, Instagram or LinkedIn ;
Sponsored ads : very common on search engine pages. Sponsored ads on Google Search are particularly popular, appearing above organic results;
In-ad : real “advertising sri lanka cell phone number list containers”, but placed outside the flow of editorial content and which deal with topics/products/services in line with the context;
Recommendation widgets : advertising links placed at the end of articles, which suggest similar or closely related content to the topic being discussed;
Sponsored Listings : Product listings from companies presented on sites without editorial content, linked to company landing pages. These lists are designed to integrate with the browsing experience;
Custom : these refer to all those forms of native advertising that do not fall into the previous formats. An excellent example is the “ Brand Studio ” of the New York Times, which produces advertising articles in line with the editorial tone of the newspaper.
Native advertising formats stand out for their ability to integrate harmoniously into the contexts in which they are displayed , making advertising less invasive and more engaging for the user.
Yes, the topic is becoming more and more juicy and complex. Probably to better understand the effectiveness of native advertising it is necessary to resort to some practical examples.