Although high-frequency queries bring less traffic, working with them can make it easier to promote informational articles. Study the data in the metrics for high-frequency queries, except for branded ones. You need to find out:
is there any HF traffic;
ratio of high-frequency traffic to total traffic;
what is the dynamics;
What are the site's positions?
The results will tell you whether it is worth developing tongliao cell phone number list this direction. For pages with high-frequency keys, you will need to optimize the content, work with commercial and behavioral factors.
Content farms. These are special sections on the main domain, modified to receive traffic from informational queries. Useful tips, news about the lives of celebrities, computer games are posted here. Use topics that are interesting to a wide range of users. For example, pages with a schedule of film premieres with the query “when will… come out”. A content farm requires content that remains relevant for a long time: long informational articles and detailed guides. Materials that bring good traffic are regularly developed and supplemented.
Features of promoting news sites in 2024 - image 3
The news portal will have room for a section with useful information
To optimize articles you need to:
improve them taking into account current keywords (sometimes they change the Title, Description, H1 heading, and optimize tags);
add links in or after the text;
open the commenting option.
The obtained effect can be assessed not immediately, but only after indexing of materials, which usually takes a couple of months.