How to resonate with a Gen Z audience:

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Engage them where they are: A survey by Mitto11 found that 2/3 of Gen Z consumers prefer text messaging to emails while interacting with ecommerce brands. The study also found that 90% of respondents think it’s important their brands interact on Gen Z’s preferred channels – texting, social media, and other chat apps.

To resonate with this group, creating an engaging, personalized, and responsive messaging india mobile database experience is key. Many business messaging solutions allow you to automate frequently asked questions, order updates and tracking, and even reminders for outstanding tasks so Gen Z consumers are never waiting for a response or update.

Seamless omnichannel experiences: Marketers must be willing to invest in cutting-edge technology to provide the speedy, efficient experience Gen Z expects. But they must also acknowledge this generation’s preference for in-person shopping experiences – and the high expectations they have for those interactions.

Say a local boutique was holding a sale, and promoted it via geolocation on Instagram. A Gen Z buyer clicked the ad for more information, which sent them to a messaging app used by the business. The buyer texted the number to ask a store associate about a few pieces. The associate held the pieces behind the counter, so when the customer stopped by a few hours later, the pieces were waiting for her and the store associates were expecting her. This experience, though started online, was personalized from beginning to end, and ended in an in-person sale.