Are my ads paying off? Track these 6 metrics to find out
Posted: Thu Feb 20, 2025 3:46 am
As an enterprise marketer, you're spending millions — if not billions — on your online ads. But are the ads you're focusing on paying off? In our internal research, nearly 40% of marketers did not report a positive return with online ads. 1
Part of the problem is the complexity of tracking the return of online ads. How do you track ghana mobile database the value of an ad that doesn't lead to a purchase until months later? Even if you understand ad analytics, translating metrics and trends for other departments can lead to a lot of head-scratching.
If you're gauging the value of your ads, it's time to take a step back. These 6 metrics will help you and your marketing team begin to answer the core question of ad spend analysis — am I investing in ads that generate positive results at the lowest comparable cost?
Part of the problem is the complexity of tracking the return of online ads. How do you track ghana mobile database the value of an ad that doesn't lead to a purchase until months later? Even if you understand ad analytics, translating metrics and trends for other departments can lead to a lot of head-scratching.
If you're gauging the value of your ads, it's time to take a step back. These 6 metrics will help you and your marketing team begin to answer the core question of ad spend analysis — am I investing in ads that generate positive results at the lowest comparable cost?