How and why you need to track brand mentions across networks

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Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.

In this article, we’ll define the different types of brand mentions and show you how to monitor them. Plus, we’ll share tips for tracking and increasing brand mentions so you can feel empowered to make informed decisions, build stronger audience relationships and improve your brand reputation.

What are brand mentions?
A brand mention is any reference to your brand’s name, products and services on russia mobile database a blog, website, news article, forum, social media post and other digital channels. Brand mentions can be direct and indirect.

Types of brand mentions
Here’s an overview of the different types of brand mentions across social and other forms of media.

Direct brand mentions
Direct brand mentions are clear references to your brand and occur when someone uses the brand’s name, logo‌ or another identifiable element in their content. They can involve tags, hyperlinks and @-mentions. In the post below, notice how the user includes two @-mentions to thank the brands, Fenty Beauty and Savage x Fenty, for hosting an event.