We still have a very top-down vision of journalism.

[Shishirgano9]

In a group, the journalist puts himself on the same level as the other members and agrees to get involved, even in a post that he did not write. I have seen many groups created at the same time as ours, but which stopped a few months later because of this lack of taste for discussion , " warns Marie-Amélie Putallaz.

On the community side, recruitment was first done with friends finland cell phone number list and relatives interested in the subject, which allowed for a caring environment from the start. The idea is to engage the group members as much as possible, but also to value them according to their profile and desires so that they get something positive out of the experience. Awarding badges can be an option. At Le Figaro, we willingly delegate moderation and part of the animation to the most assiduous members. No one has ever asked for compensation according to the newspaper's social media manager.

Specific content, not a promotional relay

Regarding publications, Le Figaro is banking on specific content that will add value to these groups. Thus, the Reading Club launches discussion topics, surveys, offers a reading of the month with a live video debrief where a member of the group is invited to debate, and publishes comment reports.