Types of White Papers

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There are several types of white papers.
The most common ones are as follows:

Problem-solving type (the most common pattern)
Case study type (also a common pattern)
Research report type (serves to support the company's claims)
Know-how type (logic that connects what your company can do and its laos whatsapp number data advantages to solving problems)
All of these are found in the white paper that was actually distributed, and it is not the case that any one of them corresponds to just one type, but some have characteristics that span multiple types.

Targeting
What are the key points to creating a white paper that will make a difference in generating leads?
The primary purpose of a white paper is to resonate with leads, so before that you need to decide who you will distribute it to.

Once the target is decided, the basic process is to identify the common issues and concerns that person or company has and propose solutions to them.
When setting targets in this way, we may imagine a detailed image of the person and the situation they are in, which is called a persona.

Setting the theme and plot plan
The next thing to decide is the theme and structure.
You need to get people to empathize with the issue, how you will solve it, and what your company can do to help.
To do this, the title is also important, and you need to communicate what the white paper is trying to convey
and what benefits it will bring to the reader.
This is where impactful numbers come in handy. Many people have seen catchy slogans like
"With just one ____" or "Just master these three things and you'll get ____" , which also take advantage of the impact of numbers.

It is also important to use lots of diagrams and illustrations to make the information easy to understand. If you only use text, you need a lot of interesting information to get people to continue reading, and since humans make decisions based on their first visual impression, it is a good idea to incorporate visual cues as well.