Know where you stand
Posted: Tue Feb 18, 2025 3:05 am
Sending theories out into the world from the institutional ivory tower is a proven method in research land. But to understand the value of co-creation, practical experience is needed. That is why we tested the co-creation and e-participation model of our employer TNO, previously described on Frankwatching , in practice.
Lessons learned
Together with Aegon, Kennisnet, Rijkswaterstaat and several TNO colleagues, we explored the (im)possibilities of co-creation. To ensure that the knowledge gained in the three organisations did not remain within the organisation, we organised a joint lessons learned meeting, in which experiences were shared. The commercial, educational and government organisations were confronted with sector-specific challenges, but at the same time recognised a lot in each other's experiences. This article describes the most important lessons learned that they shared during this meeting.
Practical experience with co-creation
Kennisnet has completed a number of co-creation processes and has recently started a new process. Kennisnet's goal is to base the organization's raison d'être on co-creation. In 2010, Kennisnet's Wikiwijs initiative won the e-participation award . Aegonplein is a successful internal co-creation platform within Aegon. In addition, the company works with an online customer panel and is currently running a co-creation process with ZZP'ers .
Filesophie was a successful national e-participation trajectory of Rijkswaterstaat. In addition, the ministry often works with customer panels. At the moment, a trajectory for digital participation of citizens in infrastructure projects is in the making, and internal co-creation via intranet and Yammer is being further stimulated.
The start
Even though the phenomenon of co-creation has been around for a number georgia phone number list of years, for many organizations co-creation is a fundamentally new way of working. Therefore, align your level of ambition with the maturity of the organization. Are you not yet ready to co-create the vision and mission of the organization? Then gain experience with a small project, start internally, or start with a low-threshold form of co-creation, such as collecting (product) ideas.
Set clear goals
A co-creation process without objectives can become an unguided projectile, or die a lonely death . A small number of clear objectives, that are in line with the organizational objectives, are the basis for a successful co-creation process. They determine which target group you approach and whether the process meets the needs of your target group (win-win), which questions you ask and how you set up the co-creation platform.
Dare! And prepare yourself well
Co-creation starts with the courage to enter into dialogue with your target group. And that is exciting. An enthusiastic team that believes in co-creation and support from management is a good starting point. Take the time to look for supporters within the organization, and ensure that you discover and counteract any barriers in time.
Lessons learned
Together with Aegon, Kennisnet, Rijkswaterstaat and several TNO colleagues, we explored the (im)possibilities of co-creation. To ensure that the knowledge gained in the three organisations did not remain within the organisation, we organised a joint lessons learned meeting, in which experiences were shared. The commercial, educational and government organisations were confronted with sector-specific challenges, but at the same time recognised a lot in each other's experiences. This article describes the most important lessons learned that they shared during this meeting.
Practical experience with co-creation
Kennisnet has completed a number of co-creation processes and has recently started a new process. Kennisnet's goal is to base the organization's raison d'être on co-creation. In 2010, Kennisnet's Wikiwijs initiative won the e-participation award . Aegonplein is a successful internal co-creation platform within Aegon. In addition, the company works with an online customer panel and is currently running a co-creation process with ZZP'ers .
Filesophie was a successful national e-participation trajectory of Rijkswaterstaat. In addition, the ministry often works with customer panels. At the moment, a trajectory for digital participation of citizens in infrastructure projects is in the making, and internal co-creation via intranet and Yammer is being further stimulated.
The start
Even though the phenomenon of co-creation has been around for a number georgia phone number list of years, for many organizations co-creation is a fundamentally new way of working. Therefore, align your level of ambition with the maturity of the organization. Are you not yet ready to co-create the vision and mission of the organization? Then gain experience with a small project, start internally, or start with a low-threshold form of co-creation, such as collecting (product) ideas.
Set clear goals
A co-creation process without objectives can become an unguided projectile, or die a lonely death . A small number of clear objectives, that are in line with the organizational objectives, are the basis for a successful co-creation process. They determine which target group you approach and whether the process meets the needs of your target group (win-win), which questions you ask and how you set up the co-creation platform.
Dare! And prepare yourself well
Co-creation starts with the courage to enter into dialogue with your target group. And that is exciting. An enthusiastic team that believes in co-creation and support from management is a good starting point. Take the time to look for supporters within the organization, and ensure that you discover and counteract any barriers in time.