A promise is a debt
Posted: Mon Feb 17, 2025 10:37 am
In practice, however, it is not always possible to keep all these channels regularly filled. Unlike magazines, there is often no editorial schedule for the use of social media with a clear planning, clear structure of the composition and a formula. Ann Handley and CC Chapman provide a guideline in their book 'Content Rules ' by indicating what such an editorial schedule looks like on a daily, weekly, monthly and half-yearly level.
This may seem rigid for the use of social media. Viewed from the other side, this does provide handles to estonia phone number list set up the channels solidly, to build something structurally and to set a clear expectation. Frankwatching also has a clear editorial schedule. With daily articles at (approximately) the same times, recurring sections and a clear editorial formula. You will not quickly read a lifestyle blog post or a culinary post here. As a reader, you know what information can be found on this blog. This has also ensured that the blog has experienced stable growth for years and is one of the oldest and largest blogs in the Netherlands.
Almost every magazine has a clear format. In terms of subjects, but also in terms of structure, recurring sections, theme and tone of voice. When you receive the magazine in the mail, you know that you have to turn to page X because that one nice section is there. You read the rest of the magazine afterwards. Such a clear format, with a recognizable structure and recurring sections can also be translated to the use of social media. 'The promise of the social media use.' Just think about why you return to a certain blog or are a regular reader of a magazine. It not only offers a clear rhythm to work in, it can also bind readers.
This may seem rigid for the use of social media. Viewed from the other side, this does provide handles to estonia phone number list set up the channels solidly, to build something structurally and to set a clear expectation. Frankwatching also has a clear editorial schedule. With daily articles at (approximately) the same times, recurring sections and a clear editorial formula. You will not quickly read a lifestyle blog post or a culinary post here. As a reader, you know what information can be found on this blog. This has also ensured that the blog has experienced stable growth for years and is one of the oldest and largest blogs in the Netherlands.
Almost every magazine has a clear format. In terms of subjects, but also in terms of structure, recurring sections, theme and tone of voice. When you receive the magazine in the mail, you know that you have to turn to page X because that one nice section is there. You read the rest of the magazine afterwards. Such a clear format, with a recognizable structure and recurring sections can also be translated to the use of social media. 'The promise of the social media use.' Just think about why you return to a certain blog or are a regular reader of a magazine. It not only offers a clear rhythm to work in, it can also bind readers.