Aespecially about your visions for 2012!
Posted: Mon Feb 17, 2025 9:05 am
“The fact that, according to Comscore, Facebook attracted more visitors per month than Hyves for the first time in July.”
“With Nu & Straks we have created a proof of concept of a unique concept by combining the most discussed topics, user generated content and editorial enrichment.”
“Reinventing ourselves by thinking outside our existing portfolio.”
“I expect a certain saturation in the use of social media in a broad sense by 2012.”
“Without vision you are nowhere.”
Maarten Naaijkens, Marketing Manager:
“In terms of marketing, the most important development has been that social media has finally become a mass phenomenon. This has been best reflected in the many social protest movements that have emerged through social media.”
“I am most proud of the fact that we have successfully taken a new path with Hyves. From social network to a social content platform. With the highlight being the live concert of Acda en de Munnik in our Huiskamer and 20,000 live streams.”
“My challenge will be to translate the new positioning into a clear marketing strategy. With the ultimate goal bulgaria phone number list of showing that Hyves, as a local player within the social media ecosystem, is a relevant player and has added value. For both the user and the advertiser.”
“From the advertiser's perspective, further professionalization with regard to the use of social media platforms. More focus on ROI instead of aimlessly investing in social media to 'fit in'. In addition, privacy within social media will play an increasingly important role.”
“My advice? Social media is a means, not an end. Focus on concrete objectives that actually add value to your brand and company. You won’t make it just by scoring ‘likes’. This also doesn’t help you to be taken seriously as a marketer within a company.”
Yme Bosma, strategic MT:
“Time’s decision to name the ‘Protester’ as its person of the year is not unrelated to developments in our field. The many protests and uprisings rooted in social media should be an inspiration to everyone in our field.”
“A year after the acquisition by TMG, Hyves is central to TMG's future strategy, in which online should realize the largest part of the turnover and profit in five years. Not so much because of the service itself, but mainly because of the potential of Hyves as an organization.”
“TMG is a fragmented company in the digital field. The opportunities to make a better whole of it are great, but sometimes it is difficult to resist the temptation to pick up every good idea.”
“It’s more of an evolution than a revolution. Better integration of social media across the web, with the ‘goal-in-itself’ implementations being replaced by ‘thought-of’ versions.”
“My biggest piece of advice to my peers is to fire or ignore anyone with the job title 'social media expert'.”
We are curious how you experienced 2011 in the area of social media.
“With Nu & Straks we have created a proof of concept of a unique concept by combining the most discussed topics, user generated content and editorial enrichment.”
“Reinventing ourselves by thinking outside our existing portfolio.”
“I expect a certain saturation in the use of social media in a broad sense by 2012.”
“Without vision you are nowhere.”
Maarten Naaijkens, Marketing Manager:
“In terms of marketing, the most important development has been that social media has finally become a mass phenomenon. This has been best reflected in the many social protest movements that have emerged through social media.”
“I am most proud of the fact that we have successfully taken a new path with Hyves. From social network to a social content platform. With the highlight being the live concert of Acda en de Munnik in our Huiskamer and 20,000 live streams.”
“My challenge will be to translate the new positioning into a clear marketing strategy. With the ultimate goal bulgaria phone number list of showing that Hyves, as a local player within the social media ecosystem, is a relevant player and has added value. For both the user and the advertiser.”
“From the advertiser's perspective, further professionalization with regard to the use of social media platforms. More focus on ROI instead of aimlessly investing in social media to 'fit in'. In addition, privacy within social media will play an increasingly important role.”
“My advice? Social media is a means, not an end. Focus on concrete objectives that actually add value to your brand and company. You won’t make it just by scoring ‘likes’. This also doesn’t help you to be taken seriously as a marketer within a company.”
Yme Bosma, strategic MT:
“Time’s decision to name the ‘Protester’ as its person of the year is not unrelated to developments in our field. The many protests and uprisings rooted in social media should be an inspiration to everyone in our field.”
“A year after the acquisition by TMG, Hyves is central to TMG's future strategy, in which online should realize the largest part of the turnover and profit in five years. Not so much because of the service itself, but mainly because of the potential of Hyves as an organization.”
“TMG is a fragmented company in the digital field. The opportunities to make a better whole of it are great, but sometimes it is difficult to resist the temptation to pick up every good idea.”
“It’s more of an evolution than a revolution. Better integration of social media across the web, with the ‘goal-in-itself’ implementations being replaced by ‘thought-of’ versions.”
“My biggest piece of advice to my peers is to fire or ignore anyone with the job title 'social media expert'.”
We are curious how you experienced 2011 in the area of social media.