Advertising revenues from other media are stagnating or in recession ,

[Shishirgano9]

Outdoor advertising recorded a 2.3% increase, reaching 1.24 billion euros in revenue . This growth is massively supported by DOOH advertising, which posted 22.3% growth compared to 2017 .

Despite significant growth in digital. The major problem comes tunisia mobile database from the too small share that digital represents in revenues to compensate for the decline in others. advertising revenues from radio reached 701 million euros (stagnation compared to 2017 at -0.2%, with a downward trend for local radios); those from the press (PQN, PQR, PHR, Magazines, Specialized Press, Free) are all showing a decline , with those from magazines being the most affected, showing a drop of 8.5%. Revenues from addressing are following the same path as those from the press, with the greatest loss being attributed to directories which lost 7.5% compared to 2017 for a total of 693 million euros.


Advertising revenues from cinemas, which are highly dependent on admissions, have fallen by 3.5% this year. "The result is to be qualified. As it is a small market, it is more subject to uncertainties. But it tends to follow the market's growth curve," argues Christine Robert.

She draws our attention to "a media to watch" namely that of digital audio (podcasts and music streaming platforms). This media recorded 1.2 billion impressions , an increase of 12% compared to last year and a massive interest from advertisers who are 79% more than in 2017 for a total of 379.