Technologies powering the AI customer experience
Posted: Sun Feb 16, 2025 5:48 am
In fact, per The 2023 State of Social Media Report, 96% of business linkedin data leaders believe AI will help companies significantly improve their decision-making processes going forward.
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There are many AI-based technologies that work in conjunction with each other to elevate the customer experience. These are the most prominent ones.
Natural language processing
NLP helps a computer understand human language through text analysis, complete with colloquialisms, language-based nuances and emojis. To do this, NLP uses two other AI subtasks: natural language understanding (NLU) and natural language generation (NLG). NLU and NLG power smart assistants and AI-driven chatbots so they can be used for round-the-clock, enhanced customer service.
Sentiment analysis
Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services. The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources.
Want to know more? Discover how Sprout can help you harness the power of AI for social media marketing.
Schedule a demo
There are many AI-based technologies that work in conjunction with each other to elevate the customer experience. These are the most prominent ones.
Natural language processing
NLP helps a computer understand human language through text analysis, complete with colloquialisms, language-based nuances and emojis. To do this, NLP uses two other AI subtasks: natural language understanding (NLU) and natural language generation (NLG). NLU and NLG power smart assistants and AI-driven chatbots so they can be used for round-the-clock, enhanced customer service.
Sentiment analysis
Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services. The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources.