Don’t pigeon-hole your social media investments
Posted: Sun Feb 16, 2025 4:05 am
Of course, talks of AI adoption are always accompanied by concerns that AI will replace humans in the workforce. And yes, while it’s true that technological advancements like AI will disrupt nearly a quarter of all jobs, there’s also a net benefit we gain by eliminating redundancies or time wasted on mundane activities. Instead of looking at AI as a way to replace facebook data data analysts on your team, we need to reframe AI as a tool that can bring employees across your organization together to use social data more effectively. When teams spend less time accessing and getting to the most salient insights from data, they have more time to collaborate on opportunities that produce real results.
These days, executives no longer need to be convinced of social’s impact on a business’ bottom line. Companies of all industries and sizes are spending more money than before on social media to gain a competitive edge that comes from the real-time insights only social media can provide.
At the same time, an increase in social funding can’t be the only variable changing at the organizational level. There needs to be a fundamental shift in how teams collaborate with one another and what tools they use to analyze social data—or businesses risk letting their social media investments fall by the wayside.
For more findings on how business leaders are adapting their workflows to further integrate social data throughout their organizations, download The 2023 State of Social Media Report today.
These days, executives no longer need to be convinced of social’s impact on a business’ bottom line. Companies of all industries and sizes are spending more money than before on social media to gain a competitive edge that comes from the real-time insights only social media can provide.
At the same time, an increase in social funding can’t be the only variable changing at the organizational level. There needs to be a fundamental shift in how teams collaborate with one another and what tools they use to analyze social data—or businesses risk letting their social media investments fall by the wayside.
For more findings on how business leaders are adapting their workflows to further integrate social data throughout their organizations, download The 2023 State of Social Media Report today.