Why is this particular report interesting?

[fomayof928@mowline]

Important note here: These sessions are not the total number of sessions on each AMP page. Rather, they are the number of sessions that originated on an AMP URL and were referred to a non-AMP property.


This allows us to see which specific AMP URLs are referring the most traffic to the non-AMP version of the site.
This allows us to see how many transactions costa rica number data how much revenue comes from a session initiated by a specific AMP URL.
From here, we can analyze why certain pages refer more traffic or end up with more conversions, then apply any findings to other AMP URLs.
Why is this particular report incomplete?
It only shows us the conversions and revenue that occurred during a single session (last touch attribution).
It's very likely that most of your blog traffic will be more funnel and informational, not transactional, so conversions are more likely at the later touchpoints than the earlier ones.
Conversions > Multi-Channel Funnels > Assisted Conversions.
If we really want to know how much revenue and conversions are coming from visits to AMP URLs, we need to analyze the Assisted Conversions report. While you can certainly find value in analyzing the Model Comparison tool (also found in GA's Conversions tab), if we want to answer the question, "How many conversions and revenue are we getting from AMP URLs?", it's best answered in the Assisted Conversions section.

One of the first things we'll need to do is create a custom channel group in the Conversions section of the Conversion Assistant.