Make valuable customer touchpoints on the path to purchase

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Likes, comments and shares also help you measure how customers are responding to certain products. Look at an influx of interactions to see which products are a customer favorite. Alternatively, posts with a lower engagement can show you which items are falling flat.

The latest Instagram stats show that 70% of shoppers look to the platform for their next purchase. And over 60% research brands and products on the app. So if you take the opportunity to engage these potential customers, you could effectively grow your sales.

Instagram comments are a goldmine for finding folks interested in your products. chinese student data This rings true for people who don’t know about you yet or might be looking for a new spot in your space.

customer comment on a pact post tagging another user an asking about what the pants are and a response from the brand explaining the product name and availability
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Listening makes it easier to maintain relationships with satisfied customers, too. This includes check-ins and opportunities to earn more UGC.

Discover industry and content trends relevant to your followers
Social listening is invaluable for tracking industry trends. For starters, you should know the tags your audience follows. But are how they responding to such trends? What’s the context behind those trends? How can you apply them to your own campaigns?

On a related note, Instagram listening can keep you from accidentally copying your competition.