Analyze advertising effectiveness and optimize
Posted: Thu Feb 13, 2025 5:03 am
What you will learn:
Set up advertising campaigns in Yandex.Direct and Google Ads
it
Work with analytics systems and call tracking services
Select keywords and write ads
Segment your audience and manage your bids
Maintain document flow and work with clients
Features of training:
The course was developed jointly with Yandex experts
Practical tasks based on real cases
Personalized feedback from experienced reviewers
Convenient online format with access to materials 24/7
Opportunity to take a test for Yandex.Direct certificate
Employment prospects:
Course graduates are in demand in digital agencies, on the client side, and as freelancers. Salaries of specialists depend on experience and work format: in companies, this is a salary + bonuses, while in freelancing, qatar telegram data it is payment per project. The more projects a specialist leads, the higher the income.
If you want to master a modern digital profession at the intersection of marketing and analytics, the course "Contextual Advertising Specialist" will be a great start for you. Intensive practice, up-to-date knowledge and the opportunity to obtain a Yandex certificate will help you become a sought-after specialist in a short time.
International School of Professions
Here you will learn how to set up advertising in Yandex.Direct and Google Ads in 5 weeks. Classes are held twice a week, 10 practical classes are provided. You will learn:
Building KPIs, analyzing search results, types of advertisements.
Working with semantic core, operators and modifiers.
Features of creating advertising campaigns, advertisements and attractive titles in Yandex search, Ads, YAN and KMS.
Retargeting and remarketing and methods of expanding the target audience.
Optimization and automation of work with context.
Performance analysis and reporting.
Set up advertising campaigns in Yandex.Direct and Google Ads
it
Work with analytics systems and call tracking services
Select keywords and write ads
Segment your audience and manage your bids
Maintain document flow and work with clients
Features of training:
The course was developed jointly with Yandex experts
Practical tasks based on real cases
Personalized feedback from experienced reviewers
Convenient online format with access to materials 24/7
Opportunity to take a test for Yandex.Direct certificate
Employment prospects:
Course graduates are in demand in digital agencies, on the client side, and as freelancers. Salaries of specialists depend on experience and work format: in companies, this is a salary + bonuses, while in freelancing, qatar telegram data it is payment per project. The more projects a specialist leads, the higher the income.
If you want to master a modern digital profession at the intersection of marketing and analytics, the course "Contextual Advertising Specialist" will be a great start for you. Intensive practice, up-to-date knowledge and the opportunity to obtain a Yandex certificate will help you become a sought-after specialist in a short time.
International School of Professions
Here you will learn how to set up advertising in Yandex.Direct and Google Ads in 5 weeks. Classes are held twice a week, 10 practical classes are provided. You will learn:
Building KPIs, analyzing search results, types of advertisements.
Working with semantic core, operators and modifiers.
Features of creating advertising campaigns, advertisements and attractive titles in Yandex search, Ads, YAN and KMS.
Retargeting and remarketing and methods of expanding the target audience.
Optimization and automation of work with context.
Performance analysis and reporting.