Develop a promotion strategy
Posted: Thu Feb 13, 2025 4:50 am
Step 4.
If you want to achieve maximum results in a short time, you need to draw up a detailed work plan. To do this, you should take into account the specifics of the niche, market competition, and determine the goals of promotion. Such goals may be:
getting into the top 3, top 5, top 10 of organic (free) search results;
expanding the audience by attracting users to the site from search engines;
increase sales;
increasing brand awareness.
The strategy is developed individually for each project. At the same time, various factors are taken into account (type, subject, age of the resource, geography, content content, previous history of development malaysia telegram data and promotion).
Step 5. Technical optimization
Technical website optimization
The presence of technical errors has a negative impact on search engine promotion. To avoid them, it is necessary to make correct technical settings or some modifications. The list of technical works is quite long, so we will list the main ones. These include:
creation and configuration of robots.txt, sitemap.xml files;
Formation of CHPU (human-readable URLs). This point is not important for human perception, but is important for ranking. If the address contains phrases related to the subject of the resource, this is an additional advantage for ranking. The optimal URL option is to write the page title in Latin with hyphens instead of spaces;
elimination of technical duplicates;
increasing page loading speed.
In SEO promotion, this step, as well as steps 6 and 7, relate to internal optimization.
If you want to achieve maximum results in a short time, you need to draw up a detailed work plan. To do this, you should take into account the specifics of the niche, market competition, and determine the goals of promotion. Such goals may be:
getting into the top 3, top 5, top 10 of organic (free) search results;
expanding the audience by attracting users to the site from search engines;
increase sales;
increasing brand awareness.
The strategy is developed individually for each project. At the same time, various factors are taken into account (type, subject, age of the resource, geography, content content, previous history of development malaysia telegram data and promotion).
Step 5. Technical optimization
Technical website optimization
The presence of technical errors has a negative impact on search engine promotion. To avoid them, it is necessary to make correct technical settings or some modifications. The list of technical works is quite long, so we will list the main ones. These include:
creation and configuration of robots.txt, sitemap.xml files;
Formation of CHPU (human-readable URLs). This point is not important for human perception, but is important for ranking. If the address contains phrases related to the subject of the resource, this is an additional advantage for ranking. The optimal URL option is to write the page title in Latin with hyphens instead of spaces;
elimination of technical duplicates;
increasing page loading speed.
In SEO promotion, this step, as well as steps 6 and 7, relate to internal optimization.