Startup innovation culture
Posted: Thu Feb 13, 2025 3:27 am
The fact that the campaigns in America are being conducted so incredibly actively via all kinds of new, hip media (in the SMC070 room only 1 person knew what Reddit was) is largely due to the “startup” spirit of the campaign teams, where a real culture of innovation prevails. Small teams are committed to measuring, knowing and acting in and around the campaign in all kinds of ways. In addition, voters in the US are signing up en masse as volunteers to support their candidate’s campaign.
For example, people can log in to the Obama website and with one click of a button canada telegram data create a photo report or compose an email to convince people in the neighborhood of a candidate. People can even be called via the website to convince them to vote for Obama! Of course, each account keeps track of what you have done and you can compare that with what friends and neighbors score. This gamification element only increases involvement.
It is also nice to see how microtargeting is being used in the US. To achieve this, predictive analytics is used , which uses a large amount of data to see which message will resonate with a specific region or target group. For example, a neighbor in Boston will share a completely different Obama message than someone from New Orleans or Detroit.
For example, people can log in to the Obama website and with one click of a button canada telegram data create a photo report or compose an email to convince people in the neighborhood of a candidate. People can even be called via the website to convince them to vote for Obama! Of course, each account keeps track of what you have done and you can compare that with what friends and neighbors score. This gamification element only increases involvement.
It is also nice to see how microtargeting is being used in the US. To achieve this, predictive analytics is used , which uses a large amount of data to see which message will resonate with a specific region or target group. For example, a neighbor in Boston will share a completely different Obama message than someone from New Orleans or Detroit.