At Aula CM we have compiled the best marketing books of the year. This time we have added to the usual selection of advertising, branding and social media books, the best books for entrepreneurs. Very practical, useful and interesting titles for those who want to start their own business.
As almost always, and despite the efforts of publishers to include titles by Spanish authors, the trend in the book market for marketing professionals continues to be led by Anglo-Saxon authors .
3D Storytelling EbooksThe 25 best books for entrepreneurs
The focus of most of these books for entrepreneurs is once again on the customer . It couldn't be any other way, because marketing is not about us as brands, but about satisfying their needs, about becoming their best option when it comes to solving a problem.
The appearance of titles such as “ Subscribed ” seems relevant, a commitment to the subscription model that has a lot to do with what awaits us in the coming years. This is also highlighted by Fernando Maciá in “Estrategias de Marketing Digital” when he talks about the paper press. Consumers will be the ones to decide what to subscribe to and at what price.
When we talk about the customer, we are also referring to everything that improves the user experience . Sales sites have the obligation to improve their usability , taking into account CRO criteria and paying close attention to consumer behavior.
1. Digital Marketing Strategies
Author : Fernando Macia
Publisher : Anaya Multimedia
We start with a heavyweight: Digital Marketing Strategies, by Fernando Maciá who signs once again with Anaya, with the same level of quality to which we are accustomed.
While it is true that this time Maciá has not been as specific as in his mobile phone number singapore previous texts dedicated to SEO , he offers a general overview that is well worth the read.
It perfectly describes the main current marketing strategies and processes, although it does not go into any of them in depth, as this is not the objective of the book. Clear concepts and very understandable language for those outside the sector.
It covers the most basic terminology of digital marketing (indexing, tracking, CTR , SWOT analysis). It explains a few processes “step by step” (how to monitor the management of a Google Ads campaign , what to ask for in a heuristic analysis, tips for creating accessible websites, etc.)
At the end of each chapter, there are a number of suggestions for supplementary material ; additional references with which to delve deeper into each topic.
Nine chapters packed with valuable information illustrated with real and familiar examples ; excellent news for Spanish readers, who often have to get used to Anglo-Saxon examples that we are not completely familiar with.