Back in the old days, selling B2B products online was rare. Especially for physical products. But in the time of social distancing, business-to-business eCommerce is very much a thing.
FAQs
As recently as a few years ago, those B2B companies selling online tried to fit things into their old way of doing things. They’d get orders and invoice in their traditional fashion, net-30. Systems were homegrown and scattershot.
But times have changed.
It’s the age of the customer now. People, especially the younger folks, are used how to save oman number in whatsapp entering their specs online and getting things on-demand. Heck, it’s gotten to a point where companies such as Amazon have same-day delivery.
It’s all about ease, convenience, and wanting things now.
And with this new wave, more and more B2B companies are starting to sell online. And the good side of eCommerce is that it’s not wildly difficult to start. But it is wildly difficult to do perfectly.
With that being said, here are six things you need to do to effectively sell B2B products online.
Selling B2B Products Online
Key Benefits of B2B eCommerce:
Increased reach and access to global markets
Improved customer experience through self-service portals
Streamlined ordering and inventory management processes
Enhanced data-driven decision-making capabilities
Reduced operational costs and increased efficiency
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How to Sell B2B Products Online
#1: Pick a Platform
This really ties into security. PCI compliance is critical. The big lesson is: Don’t try to home grow a B2B eCommerce system. There is a chance that you are set up with all of the security measures that you need to do this right, safely, and in a trustworthy manner. But it costs a lot of dough to build up a security blanket from scratch yourself.
Not to worry, because there are many companies that are all incredibly concerned with information security and compliance. It’s their entire job. You can trust that a company that exists because of its security will do its damnedest to do right by you.
So what are some good options? Shopify, for sure. Lots of people use this eCommerce CMS to run their online selling. Magento is more of an enterprise choice. It’s much more developer-friendly, yet it’s a lot harder to use. It honestly comes down to what your B2B eCommerce needs are.
Shopify Plus:
Pricing: $2,000+ per month
Key Features: Scalable, user-friendly, robust app ecosystem, multi-currency support, advanced analytics, 24/7 support
Ideal For: Mid-market and enterprise businesses
Magento Commerce:
Pricing: Starts at $22,000 per year
Key Features: Flexible, open-source, developer-friendly, advanced merchandising, B2B functionality
Ideal For: Large enterprises with complex requirements
BigCommerce Enterprise:
Pricing: Custom pricing based on needs
Key Features: Industry-specific features, multi-channel selling, headless commerce, GDPR compliance
Ideal For: B2B, B2C, and multi-channel businesses
Salesforce B2B Commerce:
Pricing: Custom pricing
Key Features: Native Salesforce integration, AI-powered recommendations, account management, contract pricing
Ideal For: B2B companies using Salesforce CRM
OroCommerce:
Selling B2B Products Online
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