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Based on these two types of installment needs, we need to make customers feel comfortable in matching products: For customers, interest payments are mainly concentrated in home improvement, car installments and other scenarios. Most of them are realized through installments and scan code installments. For customers who do not carry cards, they can also complete the installment in Ningbo Bank through the entrusted payment method in advance before the event configuration; For customers who are interest-free, more are centered on more life-related scenarios such as digital, parent-child, etc., which complete the payment offline while optimizing the merchant cooperation process.



Invite merchants to settle in our bank's "Beautiful Life japan mobile number code Platform" and guide customers to consume installments through active marketing by business managers and recommendations by business groups, so that customers can complete the installment online. Put experience first in service details. The installment business of credit cards is a typical bilateral market. The bank needs to improve its service capabilities so that merchants and customers on the end have a better experience. From the actual operation, the implementation stage mainly clarifies the aspects to improve customer experience. Negotiation stage: focus on talking about one thing to refine the cooperation basis between the two parties, including: merchant marketing channels, customer portraits, payment methods, event arrangements, and current needs.



Then, according to each link, we design the customer matching, publicity, and interaction involved, and establish a WeChat working group with merchants to maintain close linkage. The purpose is to communicate the event links in advance; Implementation stage: focus on the individual processes: publicity process, transaction process and after-sales process. The publicity process sees whether the key information is introduced in detail and clearly, the transaction process sees whether the transaction can be completed smoothly (orders should be placed in advance for test experience), and the after-sales process sees whether the customer's questions are answered in time to provide relevant service support; Review stage: The core is the first point to visit and review the optimizable points in the promotion of this event with merchants.