There are different stages that a consumer goes through from the moment
Posted: Mon Dec 23, 2024 10:39 am
It is necessary to understand the consumer response process of the receiver to present a specific behavior and the influence that promotional activities have on consumer responses.
He or she becomes aware of a product to the moment he or she makes a purchase. This set of stages is known as the response hierarchy and the following models are considered:
AIDA Model: represents the stages that the customer must go through to purchase the product. These stages are: attraction, interest, desire and action; action being the most important stage in the sales process.
Hierarchy of Effects Model: This model suggests that the effects of promotion occur over a given period. This model has become the foundation for specifying and measuring objectives in many organizations.
Innovation Adoption Model: Shows the stages a consumer goes all mobile name list through when adopting a new product or service, also known as the adoption process. The stages of this process are: awareness, interest, evaluation, trial and adoption.
Information processing model: This model assumes that the receiver is an information processor or problem solver. Here a new stage is proposed that is not present in the previous models, the retention stage, which is the receiver's ability to analyze relevant information.
These models help to outline the steps that potential consumers must go through, from the moment the need arises to the purchase action. Each market segment may be at a different stage in the process, so the organization must apply different strategies for each group.
He or she becomes aware of a product to the moment he or she makes a purchase. This set of stages is known as the response hierarchy and the following models are considered:
AIDA Model: represents the stages that the customer must go through to purchase the product. These stages are: attraction, interest, desire and action; action being the most important stage in the sales process.
Hierarchy of Effects Model: This model suggests that the effects of promotion occur over a given period. This model has become the foundation for specifying and measuring objectives in many organizations.
Innovation Adoption Model: Shows the stages a consumer goes all mobile name list through when adopting a new product or service, also known as the adoption process. The stages of this process are: awareness, interest, evaluation, trial and adoption.
Information processing model: This model assumes that the receiver is an information processor or problem solver. Here a new stage is proposed that is not present in the previous models, the retention stage, which is the receiver's ability to analyze relevant information.
These models help to outline the steps that potential consumers must go through, from the moment the need arises to the purchase action. Each market segment may be at a different stage in the process, so the organization must apply different strategies for each group.