Why Your Pardot Unsubscribe Should Be Two-Click
Posted: Mon Dec 23, 2024 10:25 am
As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.
Hollie Fitzpatrick
Hollie Fitzpatrick
4 mins
3D eBook cover with text Pardot Email Marketing Best PracticesFree ResourceDownload now
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
As a business, your email database is quite possibly your most valuable asset. It’s what allows you to keep in direct contact with your customers and deliver content that is tailored just for them. It, therefore, goes ecuador mobile number without saying that you want to retain as much of your database as possible, which is why we would strongly advise that you implement two-click unsubscribe for your Pardot email campaigns.
Why Your Pardot Unsubscribe Should Be Two-Click:
Two-click unsubscribe vs one-click unsubscribe
Why you should implement two-click unsubscribe
Why you need an option to unsubscribe from your emails
How to configure two-click unsubscribe
Solution 1
Solution 2
Two-click unsubscribe vs one-click unsubscribe
Two-click unsubscribe is basically a two-phase unsubscription process where an email recipient will be asked to confirm that they want to remove themselves from an email list. This is also known as confirmed unsubscribe’.
Contrastingly, one-click unsubscribe is where the recipient is instantly unsubscribed upon clicking the unsubscribe’ link in the email. By default, your Pardot emails will contain this link.
Why you should implement two-click unsubscribe
The most important reason for implementing this model is the fact that the two-click process avoids recipients from being unsubscribed without their knowledge.
Many spam filters today will crawl through an email and click on every link to ensure that there are no viruses or other nasties hidden in the email. Unfortunately, if you are sending emails that contain a one-click unsubscribe link, then these recipients will be instantly removed from your mailable lists.
Hollie Fitzpatrick
Hollie Fitzpatrick
4 mins
3D eBook cover with text Pardot Email Marketing Best PracticesFree ResourceDownload now
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
As a business, your email database is quite possibly your most valuable asset. It’s what allows you to keep in direct contact with your customers and deliver content that is tailored just for them. It, therefore, goes ecuador mobile number without saying that you want to retain as much of your database as possible, which is why we would strongly advise that you implement two-click unsubscribe for your Pardot email campaigns.
Why Your Pardot Unsubscribe Should Be Two-Click:
Two-click unsubscribe vs one-click unsubscribe
Why you should implement two-click unsubscribe
Why you need an option to unsubscribe from your emails
How to configure two-click unsubscribe
Solution 1
Solution 2
Two-click unsubscribe vs one-click unsubscribe
Two-click unsubscribe is basically a two-phase unsubscription process where an email recipient will be asked to confirm that they want to remove themselves from an email list. This is also known as confirmed unsubscribe’.
Contrastingly, one-click unsubscribe is where the recipient is instantly unsubscribed upon clicking the unsubscribe’ link in the email. By default, your Pardot emails will contain this link.
Why you should implement two-click unsubscribe
The most important reason for implementing this model is the fact that the two-click process avoids recipients from being unsubscribed without their knowledge.
Many spam filters today will crawl through an email and click on every link to ensure that there are no viruses or other nasties hidden in the email. Unfortunately, if you are sending emails that contain a one-click unsubscribe link, then these recipients will be instantly removed from your mailable lists.