Books are great allies when it comes to learning. In these days of staying at home, reading is a great option to grow professionally. This is a list of the best and most recent publishing proposals around marketing, social media, web design and entrepreneurship. Select the ones you like the most and get started with them right away!
Remember that not all valuable information is on blogs. Many of the most serious investigations and the most interesting works are still published in books, such as the ones we propose to you today.
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The best marketing books of the year
This year we found a wide variety of books. Most of them point mobile number list with name pakistan out the sociological impact of technology as a common factor and how new consumer behavior is setting the guidelines for our companies' marketing strategies.
We are lagging behind if we continue to ignore the emergence of new business models such as Airbnb, Uber or the strength of marketplaces such as Amazon or AliExpress from Alibaba Holding.
Brands are on the wrong track if they continue to believe that Millennials , or any generation born with a smartphone under their arm, are just a small segment of the population that is part of their target audience.
Community Manager: The Definitive Guide
Author : Maria Lazaro
Publisher: Anaya Multimedia
Maria Lazaro has been speaking about everything to do with social media for many years. So it's no surprise that she has signed this comprehensive guide for Community Managers and anyone who is flirting with social media .
In addition to an introduction looking at the evolution of social media, it devotes a chapter to strategies in each of the most important social networks on the current scene.
I recommend it if you're wondering how to do marketing on Facebook, Twitter, LinkedIn, Instagram or YouTube. It also contains a good set of basic tools, a map to develop a complete strategy and good keys to monitor its results.
Halfway through the book you will have already gotten a pretty complete idea of everything that concerns a community manager .
Theory accompanied by easy-to-understand examples that facilitate the assimilation of the text. Actions by brands such as Land Rover, Lidl, ALSA or Fnac illustrate this manual.
At the end of each chapter you will find 10 key ideas to consolidate concepts. Suitable for beginners and anyone who has no background in social media marketing.