Big data: Its influence on digital advertising
Posted: Mon Dec 23, 2024 10:20 am
Brands are shaping their advertising strategies and investments by giving increasing weight to digital and social media.
There has been a qualitative and quantitative leap thanks to the information we have to configure the campaigns.
Big data , increasingly extensive and refined, allows us to understand the characteristics, behaviors, preferences and location of our target audience.
This information gives us power; the power to analyze with a multitude of parameters, the power to connect data networks to make decisions, the power to optimize our efforts and create more powerful ads that are better targeted to our audience.
Big data, in short, allows us to focus on both brand image and increasing sales.
The ways of digital advertising
Digital media advertising comes to life in multiple media, applications and with various investment possibilities.
Online video, social media and programmatic are the three digital advertising trends that we are already experiencing and that will gain momentum in the coming months.
In 2017, more than 70% of Internet traffic was video.
The image has a great capacity to attract users.
This format extrapolated to the advertising field allows for a more intense connection with the audience.
An audiovisual advertisement has the ability to convey a more complete message thanks to the audio and image resources, which provide more information than a text advertisement.
It also has the ability to generate greater interaction with the public and, in addition, generates greater persuasion focused on sales.
Generating greater persuasion, due to the attractiveness of the audiovisual and the number of impressions it can achieve, does not mean that it is a format that requires a large investment.
There are more and more editors and tools available for small and medium-sized businesses, which can now compete with large corporations with creative audiovisual resources.
Social media is another of the ever-growing opportunities for brands.
If there is one thing that social networks have , it is their accessibility, their intuitive use and the presence of diverse segments that coexist in them.
Instagram, Facebook or LinkedIn allow us to specify, first of all, the nature and format of the advertisement.
Although each of them focuses in a different way, the common denominator is the reliability of segmentation email list singapore that they provide thanks to the voluntary registration of members who open profiles in each of them.
Location, sex, age, interests, training or job position are some of the characteristics that are given to us to launch the ads .
They also share the integration of ads into their timeline, turning some of those ads into native advertising.
The third trend in online advertising is programmatic, a concept that is beginning to emerge in Spain, where it is increasingly known and accessible to small and medium-sized businesses.
There has been a qualitative and quantitative leap thanks to the information we have to configure the campaigns.
Big data , increasingly extensive and refined, allows us to understand the characteristics, behaviors, preferences and location of our target audience.
This information gives us power; the power to analyze with a multitude of parameters, the power to connect data networks to make decisions, the power to optimize our efforts and create more powerful ads that are better targeted to our audience.
Big data, in short, allows us to focus on both brand image and increasing sales.
The ways of digital advertising
Digital media advertising comes to life in multiple media, applications and with various investment possibilities.
Online video, social media and programmatic are the three digital advertising trends that we are already experiencing and that will gain momentum in the coming months.
In 2017, more than 70% of Internet traffic was video.
The image has a great capacity to attract users.
This format extrapolated to the advertising field allows for a more intense connection with the audience.
An audiovisual advertisement has the ability to convey a more complete message thanks to the audio and image resources, which provide more information than a text advertisement.
It also has the ability to generate greater interaction with the public and, in addition, generates greater persuasion focused on sales.
Generating greater persuasion, due to the attractiveness of the audiovisual and the number of impressions it can achieve, does not mean that it is a format that requires a large investment.
There are more and more editors and tools available for small and medium-sized businesses, which can now compete with large corporations with creative audiovisual resources.
Social media is another of the ever-growing opportunities for brands.
If there is one thing that social networks have , it is their accessibility, their intuitive use and the presence of diverse segments that coexist in them.
Instagram, Facebook or LinkedIn allow us to specify, first of all, the nature and format of the advertisement.
Although each of them focuses in a different way, the common denominator is the reliability of segmentation email list singapore that they provide thanks to the voluntary registration of members who open profiles in each of them.
Location, sex, age, interests, training or job position are some of the characteristics that are given to us to launch the ads .
They also share the integration of ads into their timeline, turning some of those ads into native advertising.
The third trend in online advertising is programmatic, a concept that is beginning to emerge in Spain, where it is increasingly known and accessible to small and medium-sized businesses.