What is customer marketing?
Posted: Mon Feb 10, 2025 10:42 am
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Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.
Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. In fact, it’s quite the opposite. Investing in your current customer pool builds loyalty and connection. And that can turn them into advocates who can help you gain trust with new customers.
Customer marketing examples from 7 teacher data brands getting it right
Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.
Here are a few customer marketing examples from brands who are celebrated for creating connected audiences and loyal customers.
Utilizing user-generated content: Aerie, Glossier
The only thing better than happy customers is happy customers who post about how much they love a brand. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.
Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. This effectively makes their audience feel seen and connected to the brand. And, according to Marketing Brew, this strategy has truly “turned people onto the brand.”
Published on
Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.
Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. In fact, it’s quite the opposite. Investing in your current customer pool builds loyalty and connection. And that can turn them into advocates who can help you gain trust with new customers.
Customer marketing examples from 7 teacher data brands getting it right
Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.
Here are a few customer marketing examples from brands who are celebrated for creating connected audiences and loyal customers.
Utilizing user-generated content: Aerie, Glossier
The only thing better than happy customers is happy customers who post about how much they love a brand. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.
Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. This effectively makes their audience feel seen and connected to the brand. And, according to Marketing Brew, this strategy has truly “turned people onto the brand.”