This great wave is inundating us, but not in a homogeneous way
Posted: Mon Dec 23, 2024 10:12 am
In liquid modernity, the individual has had to flexibilize and mold his identity in a process of construction, demolition and reconstruction of himself and his own reality in order to be able to integrate and find his place in a society clearly marked by consumerism, where the consumer is transformed into a "subject-object" to be consumed. The "subject-object" needs to sell his time and utility in order to consume. The basis of support for modernity is innovation, which intensifies and gives dimension to desires and needs. It is a cyclical process that is self-energizing, making innovation and consumption a structural part of the economic and business system.
There are still nomadic and tribal societies, people without running water and electricity, people who do not use the Internet, even in the same advanced society, times, accessibility, knowledge and experiential harmony are out of sync. These social processes involve subjectivity, generating uncertainty.
To minimize uncertainty, companies seek to capture data in order to all israel product list generate information, statistics and predictive models that can be used for business analysis, product development, advertising, etc. The database or sources that provide data and information (or misinformation in many cases) grow exponentially, as do filtering and reading models such as big data, mathematical models based on logarithms, social media, the Internet, among others.
Once the data has been filtered and deciphered, the resulting information moves on to the stage of knowing what to do or decide. Companies seek a consensus among their marketing, finance, accounting, production, logistics, and distribution departments in order to conclude and act. All of this takes time or a "gap" causing that in some cases the relevance of the information that is being given as true is outdated or distorted. This occurs when the dynamics of change are faster than the business decision-making consensus.
Data and information can also provide wrong directions, for example 3D televisions have been a complete and utter failure and we can be sure that major manufacturers such as Panasonic, Samsung, Sony, LG or Toshiba carried out the relevant marketing studies before making a great effort of resources and economic expenditure for the development and launch of this technology on the market.
There are still nomadic and tribal societies, people without running water and electricity, people who do not use the Internet, even in the same advanced society, times, accessibility, knowledge and experiential harmony are out of sync. These social processes involve subjectivity, generating uncertainty.
To minimize uncertainty, companies seek to capture data in order to all israel product list generate information, statistics and predictive models that can be used for business analysis, product development, advertising, etc. The database or sources that provide data and information (or misinformation in many cases) grow exponentially, as do filtering and reading models such as big data, mathematical models based on logarithms, social media, the Internet, among others.
Once the data has been filtered and deciphered, the resulting information moves on to the stage of knowing what to do or decide. Companies seek a consensus among their marketing, finance, accounting, production, logistics, and distribution departments in order to conclude and act. All of this takes time or a "gap" causing that in some cases the relevance of the information that is being given as true is outdated or distorted. This occurs when the dynamics of change are faster than the business decision-making consensus.
Data and information can also provide wrong directions, for example 3D televisions have been a complete and utter failure and we can be sure that major manufacturers such as Panasonic, Samsung, Sony, LG or Toshiba carried out the relevant marketing studies before making a great effort of resources and economic expenditure for the development and launch of this technology on the market.