First, it is interesting to understand how the architecture of the website in question works. Generally, the architecture is usually the following:
User Experience (UX) Analysis - Web Architecture
This architecture is fine, but is it real? Does Google send users to mobile number in america the home page or to internal pages? How do users behave? This architecture does not reflect the true behavior of users on a website.
For Arturo, the relationship between clusters is more important than the architecture of the website, since clusters serve Google to measure authority.
Furthermore, Arturo points out that:
Links outside the cluster hurt us.
If we link everything to everything on a website, it is a problem. Everything within the same cluster is well linked, but the rest of the links are not positive.
EXAMPLE:
The journalists linked each famous person who appeared in a news story to their profile. Every time a famous person was mentioned, they were linked even if they had no relevance to the news.
What was happening? Google understood each celebrity as a cluster.
What did they do? They re-tagged each celebrity with the news that was actually related to him and in this way they did not mention other famous people who could appear indirectly.
This way they went from having a visibility index of 0.5 to 3 on celebrity profiles.
User Experience (UX) Analysis - Interlinking
Page Rank
Page Rank is the probability that a user will click on a link. Therefore, for Arturo, Page Rank is the user.
Page Rank is not distributed equally across all the links on your website.
Clicking on a link has different PageRank weight depending on:
Size, color and shape.
Position within the document
Number of words.
Anchor text
Relationship between clusters
User behavior
Furthermore, depending on the position of the link on the website, it has a different value and this is not measured by SEO tools .
Architecture = Header
Contextual = Content
Secondary = Sidebar
Secondary Architecture = Footer
User Experience (UX) Analysis - Page Rank
Conclusion
What interests us?
Control, measure and improve the clusters of the projects we work on. The problem is that SEO tools do not provide the necessary information, since they cannot measure a different page architecture for each project.
What do we have to have?
Relationship between URLs and cluster number
Link position in HTML
Anchor text
Import all data to generate a data visualization.