Deliver value with strategic content distribution
Posted: Mon Dec 23, 2024 10:10 am
Along with social media, email marketing is one of the most important content distribution channels. If you have a strong email list, you can maximize the visibility of your blog, eBooks, whitepapers , and similar collateral through email newsletters.
In fact, you can also collaborate with other popular newsletters on your domain to insert your content into their newsletters.
Keep in mind that you won’t be alone in list of cell phone numbers doing this. At least 93% of B2B marketers report using email to distribute their content. Marketing Pros B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends: Human and Agricultural North America.
Although email marketing is primarily used for outreach and lead generation, it is also an effective tool for building relationships with your existing customers and users. You can design your newsletter strategy in such a way that it can be used to share strategic content that will maximize feature adoption, cross-selling, and upselling from current users.
Of course, distributing content via email doesn't produce results on the first try. To get the best results, you should:
Test the best templates, timings and target audiences
Record customer preferences during the subscription process itself.
Maximize email deliverability
Monitor open rates, CTRs, and sales conversions
Last but not least, clean your email list regularly.
In fact, you can also collaborate with other popular newsletters on your domain to insert your content into their newsletters.
Keep in mind that you won’t be alone in list of cell phone numbers doing this. At least 93% of B2B marketers report using email to distribute their content. Marketing Pros B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends: Human and Agricultural North America.
Although email marketing is primarily used for outreach and lead generation, it is also an effective tool for building relationships with your existing customers and users. You can design your newsletter strategy in such a way that it can be used to share strategic content that will maximize feature adoption, cross-selling, and upselling from current users.
Of course, distributing content via email doesn't produce results on the first try. To get the best results, you should:
Test the best templates, timings and target audiences
Record customer preferences during the subscription process itself.
Maximize email deliverability
Monitor open rates, CTRs, and sales conversions
Last but not least, clean your email list regularly.