The Role of Inside Sales in Demand Generation
Posted: Mon Dec 23, 2024 10:06 am
Japan is a small country with many companies concentrated in large cities, so up until now, field sales have mainly been conducted by salespeople visiting customers directly. However , in recent years, due to circumstances in which companies are unable to increase the number of employees that much, the ease of storing customer information in databases, and the rapid shift to non-face-to-face business due to the COVID-19 pandemic, more and more companies are adopting inside sales as one of their sales methods.
Non-face-to-face sales activities? Differences from telemarketing
Inside sales communicates with potential customers (leads) mainly new zealand email list by phone and email. When you hear "telephone sales," you may think of so-called "telesales," but telesales is considered a part of inside sales. Telesales is only for making appointments, but the goal of inside sales is to "understand customer needs that lead to orders," and the important mission is to cultivate and select leads. This is the big difference between simple telesales and inside sales.
In addition, inside sales must also work with field sales. This is because it is the field sales team that ultimately closes the deals on potential customers that inside sales have cultivated interest and made aware of the company's issues. In other words, by sharing lead information sufficiently, field sales do not start from scratch, but can grasp the customer's issues in advance and actively work to solve them, making it possible for them to be "aggressive sales."
Field sales connect the prospects nurtured by inside sales to closing deals through face-to-face sales. The two are truly an assist and a goal, a relationship in which two are one.
Non-face-to-face sales activities? Differences from telemarketing
Inside sales communicates with potential customers (leads) mainly new zealand email list by phone and email. When you hear "telephone sales," you may think of so-called "telesales," but telesales is considered a part of inside sales. Telesales is only for making appointments, but the goal of inside sales is to "understand customer needs that lead to orders," and the important mission is to cultivate and select leads. This is the big difference between simple telesales and inside sales.
In addition, inside sales must also work with field sales. This is because it is the field sales team that ultimately closes the deals on potential customers that inside sales have cultivated interest and made aware of the company's issues. In other words, by sharing lead information sufficiently, field sales do not start from scratch, but can grasp the customer's issues in advance and actively work to solve them, making it possible for them to be "aggressive sales."
Field sales connect the prospects nurtured by inside sales to closing deals through face-to-face sales. The two are truly an assist and a goal, a relationship in which two are one.