Neil Sheth – Traffic increase
Case Study #4 How Bill used FAQ Schema to increase his clicks by 15.23%
Bill Widmer runs a blog about travel vehicles called The Wandering RV .
One of Bill's most important pages is this guide to RV insurance:
The Wandering RV – Insurance guide
Unfortunately, keywords like “RV insurance” are dominated by big brands like Geico and Bankrate.com.
RV Insurance" SERPs
Therefore, the chances of Bill's one-man blog ranking vietnam mobile database above these sites are very slim.
That’s when Bill realized that he didn’t necessarily have to outshine his big brand competitors. He could use FAQ Schema to get more organic clicks.
So Bill added FAQ Schema to the FAQ section of his page , which helped him get into the featured snippet .
The Wandering RV – Featured Snippet
And this single change increased Google traffic to that page by 15.23%.
Google traffic increase by 15%
The Ultimate Guide to URL Redirection: Everything You Need to Know About URL Redirection
Redirects are used to forward website visitors and search engines from one page to another when content is moved to a new location, a page is deleted from a site, or even when the domain name is changed.
They are essential from both an SEO and user experience perspective, as neither visitors nor search engines want to encounter a page that no longer exists.