5 new types of Facebook ads for a successful campaign
Posted: Mon Dec 23, 2024 9:44 am
Wondering how to reach new clients with the help of Facebook advertising? What innovations has Facebook recently introduced in the field of advertising? Are there new types of Facebook ads and how to use them properly?
Facebook advertising is an extremely popular form of digital marketing because it offers a very good ratio of investment to return . Namely, it is possible to define in detail, but also successfully control the success of individual ads through the Facebook ad control platform - and optimize them according to the results.
In order to maintain its high position among digital advertising platforms, Facebook regularly introduces new advertising innovations . In the past year, several new types of Facebook ads have appeared, which have proven to be extremely effective. If you want good results and a bunch of new clients, we recommend trying the following new types of Facebook ads:
Facebook Messenger ads
Although it has been around for a while, this type of Facebook ad has become popular in recent months. Data shows that 53 percent of people are more likely to make a purchase from a brand they can message. Messenger is the perfect place to practice brand-to-consumer communication, as it allows for one-click connections.
As for the specific offer of Facebook Messenger ads, three types of ads are available: Messenger ads (ads that are displayed directly in Messenger), Sponsored messages (messages that go directly to users with whom you have already established some form of interaction) and Click-to -Messenger (ad that appears on the News Feed, but clicking on it opens the possibility of communication via Messenger). Thanks to these ad types, it is possible to personalize the ads within Facebook Messenger with high quality, which leads to more customers and better sales results.
Facebook Canvas ads
Facebook is increasingly striving to offer advertisers the best possible personalization of ads, and this type of ad is a great example of that. Namely, Facebook Canvas ads allow marketing experts to create their own landing page within the Facebook News Feed . The possibilities that this type of advertising offers are really great and it's time for brands to start using this type of advertising more actively.
For example, when a user lands on a Canvas ad, the ad launches and then expands to the full screen. This full screen can accommodate a variety of interactions – from simple images to videos to interactive slides that can look prefisso cellulare americano incredibly beautiful. Facebook Canvas ads haven’t really taken off yet, but some popular brands have shown what this type of user interaction should look like and what options it offers.
Facebook Collection ads
This type of ad has been available since March 2017, and this type of ad is extremely popular with merchants . Namely, the ad is designed as a place where a video or main photo can be displayed at the same time, and below that, a specific offer will appear with the prices of the products in the image.
For example, a brand can make a video in which two models wear some kind of clothes, shoes or accessories. Below the video is a list of 4 products that are somehow related to the video, i.e. they offer what the models are wearing in the video. But that's not all. Namely, below those basic 4 products, the entire catalog opens , where it is possible to put up to 50 products. In general, a web store or a traditional store can present its entire range in a fun and attractive way through this type of advertisement.
Facebook lead ads
Data show that email marketing is one of the best and most effective ways of advertising. However, before you start sending emails to client addresses, you need to collect a list of subscribers . In the past, only a website was used for this purpose, and today Facebook also offers a great opportunity to collect subscribers through the social network.
Facebook lead ads are an innovative type of ad that first appeared back in 2015, but have undergone a lot of changes recently. What's great about this type of ad is that the fields for entering user data are displayed directly within Facebook . Specifically, when a user comes across such an ad, a form opens in which they need to fill in the required fields in order to claim some benefit offered by the brand.
Facebook Story ads
This type of ad is familiar to many from Instagram, where it has blended very well with user-generated content. The idea is to replicate this format from Instagram to Facebook. However, there is one big difference, and that is that Instagram stories are much more popular than Facebook stories. Therefore, the question arises, will this type of ad work on Facebook?
The thing is quite simple – sometimes a sponsored story appears between user stories – which can then lead to some external sources and websites. This type of Facebook ad is still in a kind of testing phase, so only a few people decide to use this method of advertising. However, this may be the opportunity to reach a large number of potential clients at a minimal cost.
Conclusion
Facebook advertising is taking on new forms that mostly benefit advertisers. Namely, the types of ads are becoming more and more interesting and diverse , so the advertiser can optimize the ads. Thus leading to increased interaction, which ultimately leads to great user response.
If you regret following trends, you need to deal with new types of Facebook ads because that's the only way you will be competitive in the market . However, if everything written above is a bit confusing for you - it's the right time to contact us. Our team has numerous projects and a large number of satisfied users behind it. We try to embrace new trends with our innovative approach, thus achieving maximum results with minimal investment . If you need our help, just fill in the fields below the text and we will get back to you very soon.
Facebook advertising is an extremely popular form of digital marketing because it offers a very good ratio of investment to return . Namely, it is possible to define in detail, but also successfully control the success of individual ads through the Facebook ad control platform - and optimize them according to the results.
In order to maintain its high position among digital advertising platforms, Facebook regularly introduces new advertising innovations . In the past year, several new types of Facebook ads have appeared, which have proven to be extremely effective. If you want good results and a bunch of new clients, we recommend trying the following new types of Facebook ads:
Facebook Messenger ads
Although it has been around for a while, this type of Facebook ad has become popular in recent months. Data shows that 53 percent of people are more likely to make a purchase from a brand they can message. Messenger is the perfect place to practice brand-to-consumer communication, as it allows for one-click connections.
As for the specific offer of Facebook Messenger ads, three types of ads are available: Messenger ads (ads that are displayed directly in Messenger), Sponsored messages (messages that go directly to users with whom you have already established some form of interaction) and Click-to -Messenger (ad that appears on the News Feed, but clicking on it opens the possibility of communication via Messenger). Thanks to these ad types, it is possible to personalize the ads within Facebook Messenger with high quality, which leads to more customers and better sales results.
Facebook Canvas ads
Facebook is increasingly striving to offer advertisers the best possible personalization of ads, and this type of ad is a great example of that. Namely, Facebook Canvas ads allow marketing experts to create their own landing page within the Facebook News Feed . The possibilities that this type of advertising offers are really great and it's time for brands to start using this type of advertising more actively.
For example, when a user lands on a Canvas ad, the ad launches and then expands to the full screen. This full screen can accommodate a variety of interactions – from simple images to videos to interactive slides that can look prefisso cellulare americano incredibly beautiful. Facebook Canvas ads haven’t really taken off yet, but some popular brands have shown what this type of user interaction should look like and what options it offers.
Facebook Collection ads
This type of ad has been available since March 2017, and this type of ad is extremely popular with merchants . Namely, the ad is designed as a place where a video or main photo can be displayed at the same time, and below that, a specific offer will appear with the prices of the products in the image.
For example, a brand can make a video in which two models wear some kind of clothes, shoes or accessories. Below the video is a list of 4 products that are somehow related to the video, i.e. they offer what the models are wearing in the video. But that's not all. Namely, below those basic 4 products, the entire catalog opens , where it is possible to put up to 50 products. In general, a web store or a traditional store can present its entire range in a fun and attractive way through this type of advertisement.
Facebook lead ads
Data show that email marketing is one of the best and most effective ways of advertising. However, before you start sending emails to client addresses, you need to collect a list of subscribers . In the past, only a website was used for this purpose, and today Facebook also offers a great opportunity to collect subscribers through the social network.
Facebook lead ads are an innovative type of ad that first appeared back in 2015, but have undergone a lot of changes recently. What's great about this type of ad is that the fields for entering user data are displayed directly within Facebook . Specifically, when a user comes across such an ad, a form opens in which they need to fill in the required fields in order to claim some benefit offered by the brand.
Facebook Story ads
This type of ad is familiar to many from Instagram, where it has blended very well with user-generated content. The idea is to replicate this format from Instagram to Facebook. However, there is one big difference, and that is that Instagram stories are much more popular than Facebook stories. Therefore, the question arises, will this type of ad work on Facebook?
The thing is quite simple – sometimes a sponsored story appears between user stories – which can then lead to some external sources and websites. This type of Facebook ad is still in a kind of testing phase, so only a few people decide to use this method of advertising. However, this may be the opportunity to reach a large number of potential clients at a minimal cost.
Conclusion
Facebook advertising is taking on new forms that mostly benefit advertisers. Namely, the types of ads are becoming more and more interesting and diverse , so the advertiser can optimize the ads. Thus leading to increased interaction, which ultimately leads to great user response.
If you regret following trends, you need to deal with new types of Facebook ads because that's the only way you will be competitive in the market . However, if everything written above is a bit confusing for you - it's the right time to contact us. Our team has numerous projects and a large number of satisfied users behind it. We try to embrace new trends with our innovative approach, thus achieving maximum results with minimal investment . If you need our help, just fill in the fields below the text and we will get back to you very soon.