The Myth of Sustained Attention
Posted: Thu Feb 06, 2025 8:10 am
The more you play around with the following templates, the more confused the average visitor will be: You’ll make it harder for them to determine what your company does and why they should care.
Don't discourage your visitors.
People’s attention spans are not short:
They can sit through a three-hour episode of Joe Rogan.
They were able to binge-watch the show for 14 hours.
They have little time to deliberate: they have to take the bait quickly.
In short, don’t be afraid to create engaging, in-depth canada mobile database content. But make sure the first minute of your content is engaging enough.
Login Page Variations
Let’s start by identifying the three types of landing pages we care about:
Home page – your catch-all page for each persona of visitors.
Persona landing pages – tailor your messaging to your specific audience.
Product Page – This is where you can explore a product in detail.
The structure of these three pages can be identical. They differ only in what is highlighted and what words and images are used to highlight it.
Don't discourage your visitors.
People’s attention spans are not short:
They can sit through a three-hour episode of Joe Rogan.
They were able to binge-watch the show for 14 hours.
They have little time to deliberate: they have to take the bait quickly.
In short, don’t be afraid to create engaging, in-depth canada mobile database content. But make sure the first minute of your content is engaging enough.
Login Page Variations
Let’s start by identifying the three types of landing pages we care about:
Home page – your catch-all page for each persona of visitors.
Persona landing pages – tailor your messaging to your specific audience.
Product Page – This is where you can explore a product in detail.
The structure of these three pages can be identical. They differ only in what is highlighted and what words and images are used to highlight it.