For example, in Facebook Ads these objectives are grouped into:

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Ads are important in initially attracting people to TOFU, especially if we don't have good search engine positioning.

It is very possible that we do not know these potential clients (cold traffic), nor do we have their data to contact them through other means such as email.

Thanks to resources like the Facebook pixel , we can also make highly personalized and effective ads at other stages of the funnel, such as when we do retargeting.

Depending on the stage of the buyer's journey our potential client is in, we will make decisions regarding our campaigns.

For example:

The type of ad according to objective
Regardless of the platform on which ads are created, there are different options depending on the marketing objectives, which are consistent with the stages of the buyer journey.



Recognition
It seeks to awaken interest in the product or service.

Like when Maria was looking for information about the stains.

Consideration
It aims to place our product/service among Maria's best options.

Conversion
They are looking for sales of products/services.

As in the decision stage of the buyer journey.


Buyer journey - Facebook ads marketing objectives
The destiny
Where do we direct people once they click on our ads?

For example, in the decision stage the destination could be a sales landing page or a payment email list of sweden businesses gateway.

After the trip: loyalty
We talk about 3 stages of the buyer's journey, but in reality our work with a client does not end when the sale is made.

Quite the opposite.