It is interesting to appear for this type of results.
Posted: Mon Dec 23, 2024 9:12 am
For e-commerce and other types of websites, it is essential to stay up to date and take into account the potential in terms of business opportunities offered by this emerging technology in order to offer more accurate results and, in this way, appear in transactional searches, showing the product or products and/or services that the user requires at any given time.
Investment in machine learning technology to improve voice search results is already a reality and many companies are already investing in it.
The reasons are obvious.
It allows brands to track and unify the customer journey through the sales funnel across all channels they make available to the user-consumer and, in this way, they can deliver personalized messages in a timely manner to achieve greater demand and loyalty from consumers.
According to the CMO Performance Report 2018, there are currently around 50 billion voice searches carried out every month and only 3% of the brands surveyed have adapted their SEO and content strategies to ensure that their brand appears among the top voice search results.
Furthermore, by 2020, it is expected that 50% of searches will be carried out through voice commands and today they represent a business worth more than 600 million dollars, a business opportunity that is not insignificant.
This indicates a clear trend for any online media.
The information and content offered will need to be adapted to be displayed as results in mobile searches.
2.- Online reputation
Optimizing a brand's online presence by taking care of its reputation to generate trust, email list of australia authority and relevance is vital for voice recognition algorithms to display the site's results.
To this end, you can follow the classic inbound marketing strategies of providing value to offer the user the information they need at any given time, with articles in the media, collaborations with experts, brand advocates and influencers, mentions, etc.
In terms of improving consumer loyalty to the brand, the more focused the content of the site is to offer concise, well-structured and clear information for correct positioning, the greater the customer satisfaction and, therefore, the greater their loyalty.
Investment in machine learning technology to improve voice search results is already a reality and many companies are already investing in it.
The reasons are obvious.
It allows brands to track and unify the customer journey through the sales funnel across all channels they make available to the user-consumer and, in this way, they can deliver personalized messages in a timely manner to achieve greater demand and loyalty from consumers.
According to the CMO Performance Report 2018, there are currently around 50 billion voice searches carried out every month and only 3% of the brands surveyed have adapted their SEO and content strategies to ensure that their brand appears among the top voice search results.
Furthermore, by 2020, it is expected that 50% of searches will be carried out through voice commands and today they represent a business worth more than 600 million dollars, a business opportunity that is not insignificant.
This indicates a clear trend for any online media.
The information and content offered will need to be adapted to be displayed as results in mobile searches.
2.- Online reputation
Optimizing a brand's online presence by taking care of its reputation to generate trust, email list of australia authority and relevance is vital for voice recognition algorithms to display the site's results.
To this end, you can follow the classic inbound marketing strategies of providing value to offer the user the information they need at any given time, with articles in the media, collaborations with experts, brand advocates and influencers, mentions, etc.
In terms of improving consumer loyalty to the brand, the more focused the content of the site is to offer concise, well-structured and clear information for correct positioning, the greater the customer satisfaction and, therefore, the greater their loyalty.