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Posted: Mon Dec 23, 2024 9:06 am
The failure of "Super Species" also represents the collapse of Yonghui Supermarket's "new retail dream". One of the reasons why "Super Species" is difficult to make a profit is that its operating costs remain high. Since "Super Species" is positioned in the mid-to-high-end market, it is very particular about site selection. It is reported that the rent of "Super Species" in Fuzhou is RMB yuan per square meter, which is more than times that of ordinary locations. Yonghui Supermarket's financial report shows that the rental area of "Super Species" in various cities is not small, especially the rental area of stores in Guangdong and Shanghai is more than ㎡.
On the other hand, since "Super Species" also carries manpower, water jamaica phone code and electricity, etc. that the retail industry generally faces, and it also needs to bear the costs of system development, logistics distribution, and traffic purchase to support online business. The above-mentioned retail industry insiders mentioned that although the cost structures of online and offline stores are different, the logic is the same. For example, offline stores need to have customer traffic and have good locations. If you want to get more traffic online, you also need to spend money to buy "locations".
In the first year of the establishment of "Super Species", Tencent invested heavily in "Super Species". JD.com, as a shareholder of Yonghui, also provides delivery services for "Super Species". However, the protection of the two Internet giants did not change the outcome of "Super Species" withdrawing from the stage of history. However, even if it has drawn a clear line with the money-burning Super Species, Yonghui Supermarket has not stopped the pace of digital transformation. According to the annual reports of previous years, Yonghui Supermarket began to incur a large amount of R&D expenses since the year, spending a total of 100 million in three years.
On the other hand, since "Super Species" also carries manpower, water jamaica phone code and electricity, etc. that the retail industry generally faces, and it also needs to bear the costs of system development, logistics distribution, and traffic purchase to support online business. The above-mentioned retail industry insiders mentioned that although the cost structures of online and offline stores are different, the logic is the same. For example, offline stores need to have customer traffic and have good locations. If you want to get more traffic online, you also need to spend money to buy "locations".
In the first year of the establishment of "Super Species", Tencent invested heavily in "Super Species". JD.com, as a shareholder of Yonghui, also provides delivery services for "Super Species". However, the protection of the two Internet giants did not change the outcome of "Super Species" withdrawing from the stage of history. However, even if it has drawn a clear line with the money-burning Super Species, Yonghui Supermarket has not stopped the pace of digital transformation. According to the annual reports of previous years, Yonghui Supermarket began to incur a large amount of R&D expenses since the year, spending a total of 100 million in three years.