Choose the most relevant keywords for your ad groups
Posted: Mon Dec 23, 2024 9:04 am
From the above, it is important to pay close attention to the web structure and, based on this, define our campaign grouping.
Later, we would have to consider what strategy we would follow for the rest of the possible categories that we are not considering.
For example, we have a Brands menu, which would allow us to create a campaign for:
Zalando + Tommy Hilfiger; Zalando + Pepe Jeans; Zalando + Versace...
You might be wondering: do I run one campaign per brand or do I create a single campaign for all brands where each of them is an adgroup?
Let's see it below.
1.3 Campaigns vs. ad groups
If I've learned anything over the past few years working in SEM, it's that spending some time thinking about how to structure our campaigns is definitely worth it.
To do this, it is very important that we know the difference between a campaign and an ad group:
The campaign allows us to group the different ad groups that we have created.
In turn, an ad group is primarily a grouping of keywords and ads.
It is highly recommended that there be a very close relationship between the different groups in a campaign.
Keep in mind that there are some settings that we apply at the campaign level and that will inevitably affect all of our groups:
Campaign budget.
Enabling search partners.
Start and end date of publication.
Languages and locations.
Bidding strategy.
Ad scheduling.
Etc.
Campaign-level settings in Google Ads
At the ad group level, these are some of the settings we can apply:
Segmentation optimization.
Ad rotation.
Maximum CPC for the ad group.
Target CPA (if we are working with this automated bidding strategy).
Device bid adjustments (which will take priority over campaign bid adjustments).
Etc.
Configuration options in ad groups in Google Ads campaigns
Once we understand the configuration possibilities offered by campaigns vs. ad groups, we now have a better idea of the role each one plays.
There is no perfect solution.
The issue of brands, which we discussed above in our assumption (Zalando + Tommy Hilfiger; Zalando + Pepe Jeans; Zalando + Versace; etc.) can be addressed by creating individual campaigns per brand or a joint campaign for all brands, where each one is a group.
If we are going to have different types of products for each brand, such as t-shirts, jackets, backpacks, etc., it email list india will be a much better option for each brand to have its own campaign and for each adgroup to be a type of product.
How would you approach it?
1.4
As we know, campaigns are made up of ad groups and these, in turn, are a "container" of keywords and ads, broadly speaking.
Never forget: With ad groups, we're looking to generate maximum relevance between our ads and the keywords that trigger them.
We will now discuss the process of creating ad groups, based on practical cases.
Later, we would have to consider what strategy we would follow for the rest of the possible categories that we are not considering.
For example, we have a Brands menu, which would allow us to create a campaign for:
Zalando + Tommy Hilfiger; Zalando + Pepe Jeans; Zalando + Versace...
You might be wondering: do I run one campaign per brand or do I create a single campaign for all brands where each of them is an adgroup?
Let's see it below.
1.3 Campaigns vs. ad groups
If I've learned anything over the past few years working in SEM, it's that spending some time thinking about how to structure our campaigns is definitely worth it.
To do this, it is very important that we know the difference between a campaign and an ad group:
The campaign allows us to group the different ad groups that we have created.
In turn, an ad group is primarily a grouping of keywords and ads.
It is highly recommended that there be a very close relationship between the different groups in a campaign.
Keep in mind that there are some settings that we apply at the campaign level and that will inevitably affect all of our groups:
Campaign budget.
Enabling search partners.
Start and end date of publication.
Languages and locations.
Bidding strategy.
Ad scheduling.
Etc.
Campaign-level settings in Google Ads
At the ad group level, these are some of the settings we can apply:
Segmentation optimization.
Ad rotation.
Maximum CPC for the ad group.
Target CPA (if we are working with this automated bidding strategy).
Device bid adjustments (which will take priority over campaign bid adjustments).
Etc.
Configuration options in ad groups in Google Ads campaigns
Once we understand the configuration possibilities offered by campaigns vs. ad groups, we now have a better idea of the role each one plays.
There is no perfect solution.
The issue of brands, which we discussed above in our assumption (Zalando + Tommy Hilfiger; Zalando + Pepe Jeans; Zalando + Versace; etc.) can be addressed by creating individual campaigns per brand or a joint campaign for all brands, where each one is a group.
If we are going to have different types of products for each brand, such as t-shirts, jackets, backpacks, etc., it email list india will be a much better option for each brand to have its own campaign and for each adgroup to be a type of product.
How would you approach it?
1.4
As we know, campaigns are made up of ad groups and these, in turn, are a "container" of keywords and ads, broadly speaking.
Never forget: With ad groups, we're looking to generate maximum relevance between our ads and the keywords that trigger them.
We will now discuss the process of creating ad groups, based on practical cases.