How to Make a Good Lead Magnet

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The least expensive (and most effective), oddly enough, were the video course on the basics of Internet marketing and the video course on digital transformation — we spent money only on page development and design. The fact is that Andrey Gavrikov filmed the first video course in the SeoPultTV studio, and Vladimir Davydov recorded the second in an office conference room on a DSLR camera. This did not affect the quality of the content (we answer).


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Vova's famous whiteboard



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The offer to get something for free does not always uae consumer email list bring practical benefits to your business. In order to create an effective lead magnet, you need to:

1. Choose your target audience
Decide who your lead magnet is designed for. The narrower the audience, the better the result will be. Once you have determined your target audience, decide what will be attractive to them. A mother of many children who does not understand marketing is unlikely to be interested in your strategy development guide.

2. Come up with an attractive title and description
The title of the lead magnet should attract the attention of a potential client. Do not use cliches, instead add numbers and explain the uniqueness of your offer.

3. Establish a long-term relationship
Make sure that the client, after receiving an offer, does not become "inactive" or "cold". Give him an offer that he can use in the long term.



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