Observe how the client interacts with the company's departments

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Case 3.
Client. A company with a large number of departments (technical support, sales department, training center).

Problem: Track how a client goes through all departments of the company, separately analyze the sales department, at what stage he makes a purchase, how each department influences the user's behavior.


Our actions
Creating a telephony system and analyzing its operation. In this system, it is especially important to promptly find and eliminate problems, since the interaction of the company and clients mainly occurs over the phone.
Setting up a sales analytics system across all channels: website, call center, technical support, forum, dealers, training center.
Analysis and control of dealers' work. The company sells goods through intermediaries, but does not know how sales occur, what exactly its dealers sell, how applications are processed.
Content efficiency analysis. The company creates a thailand consumer email list large volume of materials: it maintains a forum, a training center, and a blog. Our task is to find out how the content affects the client and when it is best to show a personal offer.

Having connected all departments and systems, we got the following diagram:

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The diagram shows all departments and systems of the company, as well as the ways in which they interact. Process data is collected in Google Analytics and stored in Google Big Query.