Integrate keywords into the local landing page
Posted: Sun Feb 02, 2025 6:31 am
For every search query, the use of user-relevant keywords is also crucial for the visibility of the landing page.
The aim of the placement is to show as much context as possible about your location so that Google understands even better that it is a relevant location page that matches the user's search query. A good keyword placement is rewarded with a higher position for your local landing page or your Google My Business profile in the ranking.
When implementing, concentrate on a main keyword or a keyword combination such as “Musterhauscenter Hannover” that is mentioned in important places. Ideally, you should mention your main keyword in the META information of the page (title and description), in the H1, in the first 100 words and in at least one H2. For images, the keyword should appear in the file name, in the ALT attribute and in the title attribute.
When using keywords, make sure to focus on quality rather than quantity, because “keyword stuffing” makes readability more difficult and inevitably reduces the user experience!
When choosing suitable keywords, consider not only the search paraguay phone number data volume but also the fact that your company name itself may still be unknown and therefore does not have to be at the forefront of the search query.
5. User-friendliness and optimization for mobile devices
Since more than half of searches are carried out on mobile, it is important to first design a user-friendly and clear landing page that has a short loading time and is also easy to use on a smartphone .
When creating the content of your landing page, make sure it contains high-quality text and photos that are tailored to the respective location. This can be based on the question of what customers might be interested in when doing a local search and what would be a satisfactory answer.
The aim of the placement is to show as much context as possible about your location so that Google understands even better that it is a relevant location page that matches the user's search query. A good keyword placement is rewarded with a higher position for your local landing page or your Google My Business profile in the ranking.
When implementing, concentrate on a main keyword or a keyword combination such as “Musterhauscenter Hannover” that is mentioned in important places. Ideally, you should mention your main keyword in the META information of the page (title and description), in the H1, in the first 100 words and in at least one H2. For images, the keyword should appear in the file name, in the ALT attribute and in the title attribute.
When using keywords, make sure to focus on quality rather than quantity, because “keyword stuffing” makes readability more difficult and inevitably reduces the user experience!
When choosing suitable keywords, consider not only the search paraguay phone number data volume but also the fact that your company name itself may still be unknown and therefore does not have to be at the forefront of the search query.
5. User-friendliness and optimization for mobile devices
Since more than half of searches are carried out on mobile, it is important to first design a user-friendly and clear landing page that has a short loading time and is also easy to use on a smartphone .
When creating the content of your landing page, make sure it contains high-quality text and photos that are tailored to the respective location. This can be based on the question of what customers might be interested in when doing a local search and what would be a satisfactory answer.