Brief history of marketing
Posted: Sun Feb 02, 2025 6:04 am
Learn the context of how this concept has evolved to the present day.
When did it arise?
The activity known as exchange or barter in past civilizations gave a first notion of what the market is.
However, it was during the industrial revolution and its consequences, such as capitalism and mass production, that the appropriate scenarios for what we call marketing began to emerge.
In 1914, the first formal research on marketing was published by Lewis Wild, a member of the American Economic Association.
Thus, this term comes from the time of the First World War, contrary to what many think when relating it only to the 21st century.
Decades later, in 1936, the Journal of Marketing emerged , a kind of uruguay phone data journal for marketing professionals, published by the American Marketing Association (AMA), which remains in force today.
It was this same association that in 1960 first defined marketing as " the performance of business activities that direct the flow of goods and services from the producer to the consumer or user."
And in this year the concept of the 4Ps of Marketing by Jerome McCarthy also emerged.
Following the emergence of television in 1967, one of the fathers of marketing, Philip Kotler , appeared on the scene with his book Marketing Management.
In 1985, a few years after the appearance of the first personal computer, AMA redefined marketing as " the process of planning and executing the conception, pricing, communication, and distribution of ideas, products, and services to create exchanges that satisfy individual and organizational objectives."
At the end of the century, the Internet emerged, and with it one of the most momentous changes in the history of humanity.
The exchange of information in an unprecedented way led to changes in people's consumption habits and, consequently, in companies' marketing methodology.
When did it arise?
The activity known as exchange or barter in past civilizations gave a first notion of what the market is.
However, it was during the industrial revolution and its consequences, such as capitalism and mass production, that the appropriate scenarios for what we call marketing began to emerge.
In 1914, the first formal research on marketing was published by Lewis Wild, a member of the American Economic Association.
Thus, this term comes from the time of the First World War, contrary to what many think when relating it only to the 21st century.
Decades later, in 1936, the Journal of Marketing emerged , a kind of uruguay phone data journal for marketing professionals, published by the American Marketing Association (AMA), which remains in force today.
It was this same association that in 1960 first defined marketing as " the performance of business activities that direct the flow of goods and services from the producer to the consumer or user."
And in this year the concept of the 4Ps of Marketing by Jerome McCarthy also emerged.
Following the emergence of television in 1967, one of the fathers of marketing, Philip Kotler , appeared on the scene with his book Marketing Management.
In 1985, a few years after the appearance of the first personal computer, AMA redefined marketing as " the process of planning and executing the conception, pricing, communication, and distribution of ideas, products, and services to create exchanges that satisfy individual and organizational objectives."
At the end of the century, the Internet emerged, and with it one of the most momentous changes in the history of humanity.
The exchange of information in an unprecedented way led to changes in people's consumption habits and, consequently, in companies' marketing methodology.