The 5 Worst Ideas for Your Content Marketing
Posted: Sun Feb 02, 2025 5:57 am
Admittedly, there is a fine line between visibility as a brand ambassador and ego-centered self-reflection, which is of interest to one person in particular: the sender. Of course, people from companies should show their faces and talk about their everyday work - and that includes self-portraits. But they shouldn't be everything.
Furthermore: Yes, we, the readers and viewers, are happy for our favorite service provider when it quotes the enthusiastic praise of a satisfied customer on all channels. But testimonials are in most cases better placed in advertising. They are very useful in references on the website, for example.
Because (the board needs to be very strong now) when we invest time and attention, we are also primarily interested in one thing: ourselves, or rather in the value in return, i.e. the benefit that this content bc data brings us. This can look very different, but it does not essentially consist of us wanting to constantly admire other people who only talk about themselves all day long - no matter how important they are to a company.
This is how it works better:
Show your face, but above all show your strengths in terms of content. Score points by showing interest in others and putting others in the foreground. There is nothing wrong with occasional - or even frequent - selfies or photos of yourself, as long as they appear in a context, tell stories, convey information and give the community the feeling that you are connected to them. To do this, you need to know your target groups and be genuinely interested in others.
Instead of too much self-praise and quoted praise from others, let your work and your expertise speak for themselves, for example by publishing exciting case studies and visibly presenting the actors in them.
Furthermore: Yes, we, the readers and viewers, are happy for our favorite service provider when it quotes the enthusiastic praise of a satisfied customer on all channels. But testimonials are in most cases better placed in advertising. They are very useful in references on the website, for example.
Because (the board needs to be very strong now) when we invest time and attention, we are also primarily interested in one thing: ourselves, or rather in the value in return, i.e. the benefit that this content bc data brings us. This can look very different, but it does not essentially consist of us wanting to constantly admire other people who only talk about themselves all day long - no matter how important they are to a company.
This is how it works better:
Show your face, but above all show your strengths in terms of content. Score points by showing interest in others and putting others in the foreground. There is nothing wrong with occasional - or even frequent - selfies or photos of yourself, as long as they appear in a context, tell stories, convey information and give the community the feeling that you are connected to them. To do this, you need to know your target groups and be genuinely interested in others.
Instead of too much self-praise and quoted praise from others, let your work and your expertise speak for themselves, for example by publishing exciting case studies and visibly presenting the actors in them.