Analysis of site mechanics and elements that affect conversion
Posted: Sun Feb 02, 2025 5:46 am
A website is a sales tool. It should bring visitors and help them become buyers. If there is no contact phone number or you have to sift through all the pages to find it, that's bad. It's bad if you have to fill in a dozen and a half fields to order through a form on the website. If the website is not good enough from the search engine's point of view, that's also bad, because the client simply won't find you in the depths of the search results.
As part of the analysis of mechanics and conversion elements, we evaluate usability and commercial ranking factors. We look to see if there is information about payment methods, discounts and promotions, reviews, a contact section, a site search, filters in the catalog, etc. We determine how competently all this is implemented.
As a result, we can draw the following conclusions:
Is the website convenient for making an order here peru consumer email list and now?
how well it is set up for sales;
how it is better/worse than its competitors, and what to do about it.
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Technical audit of the site
Website usability is not only about usability, but also about the quality of the resource. If the site does not load from a smartphone or has broken links, the client will not wait for you to find and fix it - he will go to a competitor where everything works. When evaluating behavioral factors, search engines take such refusals into account and put the site in a lower position in the search results.
Technical audit allows you to evaluate the site loading speed from mobile and PC, adaptability to mobile device screens, functionality of navigation elements; quality of program code and other indicators. As a result, you:
learn about errors that prevent users from interacting with the site;
you will understand what to do to make it work faster.
As part of the analysis of mechanics and conversion elements, we evaluate usability and commercial ranking factors. We look to see if there is information about payment methods, discounts and promotions, reviews, a contact section, a site search, filters in the catalog, etc. We determine how competently all this is implemented.
As a result, we can draw the following conclusions:
Is the website convenient for making an order here peru consumer email list and now?
how well it is set up for sales;
how it is better/worse than its competitors, and what to do about it.
767_4.png
Technical audit of the site
Website usability is not only about usability, but also about the quality of the resource. If the site does not load from a smartphone or has broken links, the client will not wait for you to find and fix it - he will go to a competitor where everything works. When evaluating behavioral factors, search engines take such refusals into account and put the site in a lower position in the search results.
Technical audit allows you to evaluate the site loading speed from mobile and PC, adaptability to mobile device screens, functionality of navigation elements; quality of program code and other indicators. As a result, you:
learn about errors that prevent users from interacting with the site;
you will understand what to do to make it work faster.