Metaverse: the virtual world and how it impacts your IT company
Posted: Mon Dec 23, 2024 8:20 am
Discussions about the Metaverse have become part of our routine, even though this concept has existed for a long time.
Now that all sectors are mobilizing to stay on top of this virtual world, how does your IT company need to position itself? What is important to know? First, let's delve deeper into this concept:
The concept of Metaverse
The idea of having a virtual space based on virtual reality has c level executive email list discussed since the late 1970s. The pioneering thinkers of the Metaverse defended the future of the internet as a shared virtual space: a place where the physical and the virtual mix, creating a third reality.
The term “metaverse”, in turn, emerged in 1992, in the science fiction novel “Snow Crash”, created by Neal Stephenson. In the book, humans interacted with each other and with software agents (which we now know as avatars).
Metaverse Applications
Since these early discussions, the Metaverse has been positioned as a place of infinite interactive possibilities. An imitation of the physical world, only more robust. This alone would guarantee great environments for interaction. Here, the Iberdrola Group has separated some of the actions that are being carried out within the Metaverse of Meta Inc (formerly Facebook Inc):
Metaverse Activities we can do
Source: Iberdrola
One of the consequences of the Metaverse is the diffusion of barriers between the real and the virtual . And this directly impacts your positioning as an IT company. Does your company need to be there? Let's find out.
How to position yourself on the Metaverse as an IT company
Today, many organizations are already positioning themselves in Meta Inc.'s Metaverse. However, the investments to enter this world are very high, and not all companies have the budget for it.
Large IT companies, however, are already moving – not only to be in the Metaverse, but also to create it or integrate it into the real world.
This is an opportunity for those in the software or hardware market , through wearable devices , which allow interaction in this virtual world.
Another important point is to ensure that your brand positioning is innovative. Showing that your company is up to date with technologies such as the metaverse, blockchain, NFT and Web 3.0 generates value for your customers . After all, the brands they manage will want to be part of this innovation.
Now that all sectors are mobilizing to stay on top of this virtual world, how does your IT company need to position itself? What is important to know? First, let's delve deeper into this concept:
The concept of Metaverse
The idea of having a virtual space based on virtual reality has c level executive email list discussed since the late 1970s. The pioneering thinkers of the Metaverse defended the future of the internet as a shared virtual space: a place where the physical and the virtual mix, creating a third reality.
The term “metaverse”, in turn, emerged in 1992, in the science fiction novel “Snow Crash”, created by Neal Stephenson. In the book, humans interacted with each other and with software agents (which we now know as avatars).
Metaverse Applications
Since these early discussions, the Metaverse has been positioned as a place of infinite interactive possibilities. An imitation of the physical world, only more robust. This alone would guarantee great environments for interaction. Here, the Iberdrola Group has separated some of the actions that are being carried out within the Metaverse of Meta Inc (formerly Facebook Inc):
Metaverse Activities we can do
Source: Iberdrola
One of the consequences of the Metaverse is the diffusion of barriers between the real and the virtual . And this directly impacts your positioning as an IT company. Does your company need to be there? Let's find out.
How to position yourself on the Metaverse as an IT company
Today, many organizations are already positioning themselves in Meta Inc.'s Metaverse. However, the investments to enter this world are very high, and not all companies have the budget for it.
Large IT companies, however, are already moving – not only to be in the Metaverse, but also to create it or integrate it into the real world.
This is an opportunity for those in the software or hardware market , through wearable devices , which allow interaction in this virtual world.
Another important point is to ensure that your brand positioning is innovative. Showing that your company is up to date with technologies such as the metaverse, blockchain, NFT and Web 3.0 generates value for your customers . After all, the brands they manage will want to be part of this innovation.