How Generative AI is Transforming Content Marketing

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Technological advances in Artificial Intelligence have revolutionized the job market and are causing concern for those who are less informed about the subject. The truth is that Generative Artificial Intelligence has brought about developments in several segments. And it is no different for marketing teams : if used well, the technology can greatly improve the customer experience.

But what do content marketing and Artificial Intelligence have in common?

In this article, you will discover:

what is Generative AI;
how Gen AI has transformed content marketing;
How your company can start 2024 achieving remarkable results with Artificial Intelligence.
Keep reading and find out more!



What is Generative AI?
Artificial Intelligence is a field of technology studies that c level executive to reproduce behavior patterns similar to those of humans by machines, computer programs and devices.

In this scenario, two types of Artificial Intelligence are distinguished : Predictive Artificial Intelligence and Generative Artificial Intelligence, or Gen AI.



Predictive Artificial Intelligence vs. Generative Artificial Intelligence
While Predictive AI refers to a machine's ability to predict, anticipate, or identify behavioral patterns or trends within seconds, Generative AI is capable of generating data that did not exist before, such as art, sounds, or text.

Predictive AI uses data analysis, machine learning, and statistical models to identify previous patterns. This allows companies to strategically plan new actions based on behaviors identified by predictive AI, analyze market trends, and work with data-driven forecasts.

Generative Artificial Intelligence uses complex algorithms to generate new information from a set of training data. This allows for a variety of applications, from creating digital art to building idea banks for research and development.



Generative Artificial Intelligence and Content Marketing
But what does Gen AI have to do with content marketing?

According to a study carried out by the global consultancy Deloitte , the demand for content marketing grew 1.5 times in 2023, but only half of companies have been able to meet the needs of this work front.

Furthermore, the research also reveals that 45% of companies intend to adopt AI tools or platforms in content production by 2024, while 26% of companies already use it.

And the big issue here is that, although it seems easy to access these platforms and ask them to produce your content, this does not mean that they will work for your brand. The reason is simple: there needs to be a strategy !

So, how can you use this technology to revolutionize your company's marketing?

Automation of simple tasks, saving the marketing team time and allowing professionals to focus on more strategic activities;
Creation of personalized communications for companies, strengthening the bond between brand and customer;
Audience segmentation, through specific and targeted content;
Innovation and creativity, based on the generation of idea and suggestion banks.
Integrating Generative AI in a strategic and marketing-oriented way is not just adopting an advanced technology, but is an essential step to enhance the customer experience and increase competitiveness in the market.