Reduce the sales cycle

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As the automation tool helps you track, manage and nurture your contacts, you can make the sales process more consultative.

This means that prospective customers spend less time arguing, making the purchasing process faster and more efficient.

Reduce CAC
CAC is an acronym for the term "cost to acquire customers ." It is the metric that indicates how much money you need to spend to acquire a new customer for your company.

Now, imagine your marketing team ran a special promotion for Black Friday and had an incredible return: they brought in 20 new customers for $12.74 each. Despite that, they had to take care of every process manually, analyzing profile by profile, verifying each customer’s information before transferring it to the sales team, which took days and days of work from your team.

At that pace, your team can't scale impact or run multiple campaigns unless you hire more manpower.

But with an automation tool, time-consuming and procedural tasks paraguay phone data are streamlined, and information is processed better. This way, your team has enough time to scale up campaign efforts, reach more people, and consequently attract more customers with the same investment. In short, you reduce your CAC!

What makes a good marketing automation tool
Now that you understand what automation is and the benefits that this platform offers you, it's time to learn about the main characteristics of a good tool and how they can collaborate with your marketing strategies .