Investments in digital advertising and SEO accelerate in the new normal

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SEO
Digitalisation and the need to work on an online presence was a key issue for companies even before the pandemic broke out, in which we still find ourselves. However, after many years of intense debates on teleworking, on how to improve cybersecurity, on the possibility of automating processes, or on the need to have everything in the cloud, confinement has made many of these issues an obligatory necessity overnight. The increase in consumption in online channels, teleworking as almost the only alternative, or the need to communicate only through the Internet have led many businesses to turn to digitalisation.

The initial problem that arose when the pandemic completely paraguay consumer email list​ changed the world we live in was budgets . In fact, while all companies considered it key to find a way to adapt to the new reality, not all were so convinced of being able to have the necessary funds to execute the investments. The lack of confidence in the future, negative accounts due to several days or weeks of closure, the uncertainty of when things will improve... These are a whole series of factors that have caused many to put on hold their most ambitious digitalization plans until now. The priority is to focus on the specific needs that were given by the situation.

However, SMEs and self-employed people realized with the pandemic that there was no more time to consider digitalization. In fact, it had to be now. This has led to a boom in demand for services related to digital marketing, website creation, the design of customer acquisition promotions, and much more. For 83% of those surveyed according to the 1st Covid-19 and Marketing Barometer in Spain by Good Rebels, the promotion of digital sales and acquisition channels is a priority.