Build or Buy - Do it yourself or outsource? In-house marketing vs. hiring an agency

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Every marketer, at some point, weighs the pros and cons of outsourcing their company marketing to an agency versus the benefits of doing it in-house. In this blog post, Ismo Nikkola, former Deputy CEO of Avidly and Chairman of AMIN Worldwide EMEA , shares his thoughts on what questions to ask before making a decision on the matter.

“While there is no short and simple answer, there are a number of factors to consider when making this decision,” says Ismo Nikkola.

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What are the main advantages of an agency?
An agency doesn't just have marketing experts. It russia whatsapp data can also have experts in the various disciplines of marketing, including strategy, creative design, SEO, web development, copywriting, social media, public relations and direct marketing.

"If you need specialists from different areas of marketing, an agency makes more sense. It is impossible to know everything and one person cannot be an expert in everything related to marketing," says Nikkola.

With an agency, you also get the benefit of working with people who have experience in specific industries or work across industries, giving you a comprehensive perspective on your business.

How much does it cost you?
An in-house team may seem more cost-effective at first glance, but there are other costs to consider besides salaries. Hiring, onboarding, training, developing and equipping a team of in-house marketing specialists can quickly become expensive.