B2B Marketing – Why should you offer webinars?

[shishir.seoexpert1]

Structure your content
Part of the preparation for positive website performance lies in structuring content. Meaningful categories for your products and services are aligned with the pain points of your visitors. As a side effect, your core area also gains clarity. This way you direct your know-how and knowledge clusters are created, provided with real help through your content.

In this context, lists are a very informative content gambling data singapore format for visitors. Take this article as an example. It offers a list and follows the formula, “ the X best tips/products in area Y ”.

Lists are also often shared on social networks. This means your content spreads further online and even more people can benefit from your better understanding of your own core competence and the resulting tips.

When designing a website, these knowledge clusters are now represented by so-called pillar pages . It is a subpage of the website that acts as an umbrella page for a partial aspect of the benefits of your products and services. Other subpages then reinforce this core information in the pillar, for example by highlighting developments or innovations. (The pillar for this article? - Create a website .